When my candidates are tasked with a presentation for an interview, the advice I give is pretty straightforward.
Yes, there are tools to help you create a great looking presentation, such as Canva, Knovio, Slideboom and many others, but what it fundamentally comes down to is your preparation, content and commitment to producing something that you believe in and that you’re proud of, but it should also be aesthetically pleasing.
In this post I have listed a few pointers that I believe will help you create the presentation that will help you land your dream job.
What should you prepare ahead of building your presentation?
Really familiarise yourself with the task/response to brief. It is important to take your time to do some research using industry tools, industry press and your network to get to the bottom of the solution that you’re trying to reach.
Understand your strategy!
After you’ve taken the time to do some background research on the company or brand, you’ll naturally begin to build an idea of how you are going to challenge this brief. Only then should you begin to plan your strategy. What I mean is, think about what are you going to include on each slide and what avenue are you going to head down to get to the final solution and idea.
Consider more than one option.
Building your solution will be simple, but we know that getting to that can become tricky and offer a number of obstacles. Think of a few solutions that will get you there and bench mark them with a friend or ex-colleague that you can trust and know will give you an honest opinion. Or, ask your recruiter. If they have industry experience they’ll have no problem in helping you consider your options.
Once you’ve put these three into practice, you should be well on your way to creating something compelling and something that you believe will be impressive.
How committed do you need to be to creating this presentation?
If you’re not committed to creating the presentation and are really not enjoying it, then you really need to think about whether or not this is the right role for you. To be honest, you should already know in your gut.
9 times out of 10 you will be given a week to put your presentation together, so set out some time each night to add some extra value to it. You should never leave it to the last minute, giving yourself 24 hours really isn’t going to be enough and I’ll tell you why.
Doing an hour each night isn’t too much, you can take your time build your idea and not have to put yourself in a stressful situation where you are panicking about getting in finished in time. I would also highly recommend you putting your final copy in front of an ex-colleague, a trusted friend or your recruiter. I see lots of presentations each week, I know what will impress and how to get you to that point.
If you are leaving it to the last minute, you will never have any time to improve or update it. I can almost guarantee a grammatical error or spelling mistake because it’s been rushed.
To summarise, creating a cracking presentation comes from your commitment and preparation. Yes, there are other things to consider, such as style and content, but before you even get to that point you need to take your time to strategize and build an approach that you can be proud of and enthused by.