As we commence our 8th week working from home in our UK office, we're encouraging a lot of our teams around the world to continue learning and take advantage of some of the free platforms & courses that can help you.
Below I've listed a few key tools and websites that can kick start your journey for development (but also burn some of those extremely long hours).
1. Facebook Blueprint
A great way to start your understanding of how advertising works on Social Media. With Facebook being one of the most popular platforms for advertisers to spend money, why not take the time to understand how the platform works and become a trained "Facebook Ads Manager" expert.
You can check out the link here: https://www.facebook.com/business/learn
2. The Trade Desk - Edge Academy
Confused by all the technical terms in #programmatic? Yes, me too. However, this has been one of the most useful training courses I've come across so far. It gives you the opportunity to understand the bases of data-driven marketing and how to effectively target audiences online. Oh and you will also be certified.
Here's the link to sign up here: https://www.thetradedesk.com/edgeacademy
3. Google Analytics Academy
We've all heard the words, Google Analytics, but do we really understand the core platform and how to use it to it's full potential? This is Google's most widely used academy and it has everything you need if you're a marketer or an owner of a business looking to understand where your customers are coming from.
Go check it out here: https://analytics.google.com/analytics/academy/
4. Google Digital Garage
You'll have to be patient here, it feels more complicated than it actually is, but if you have a side hustle and you're interested in learning how to grow your business digitally, but don't have the resources to get yourself on an accelerator course, this one is perfect.
Find the link here: https://learndigital.withgoogle.com/digitalgarage
5. Moz Academy
SEO, the dark art of digital marketing. With lots of technical terms and small adjustments needed to get your rankings higher on Google, Moz has everything you need to do so. It's a very well known and hugely popular among digital agencies, so why not treat yourself and become a qualified SEO expert, free of charge! Just use the code "wegotthis" and you're away!
Help yourself here: https://moz.com/training
6. HubSpot Academy - Social Media
If you're looking for an answer on how to shape your conversations with your customers on Social Media, HubSpot have a 10 part course that you can complete in a day that can help you generate inbound leads all off the back of a well thought out social strategy. Oh, and you'll also be certified afterwards.
Check it out here: https://academy.hubspot.com/courses/social-media
We will be keeping this up to date throughout the coming weeks, so please check back for further updates!
Or if you have any suggestions you'd like to add, please email: London@ultimateasset.com and quote "Online Training"
Ultimate Asset are a leading global digital recruitment agency servicing sectors that include Digital Media, AdTech, Media Planning, Media Buying, Digital Marketing, Creative, Digital Sales and Tech/Data & Analytics