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9 months ago by James Johnson
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How to give yourself an edge in an interview process

In a competitive job market, you may find yourself coming up against multiple candidates who share similar qualifications and skills to you. We’ve recently been speaking to our clients and there are a few actions that you can take outside of the interview to give yourself an advantage that others aren’t.

The follow up e-mail

After a job interview, most candidates will wait to hear back from the client or their recruiter. Very few will follow up with a composted e-mail stating their feedback and interest in the vacancy. This isn’t to chase or to progress your application along, simply to thank them for their time and to let them know that you’d like to proceed if requested. In a competitive market, clients want people that want to be part of their business and this small e-mail could make the difference.


References are usually taken at the end of the process, but why not offer them up earlier? A client we partner with told us about a scenario recently where an applicant had got his references to reach out to him to pro-actively after the 1st round interview. A good way to do this could be to get two written references from previous managers or colleagues you worked with who would vouch for you. If you’ve got people to back up your application, use them.

Open questions

Asking open questions doesn’t come naturally to everyone, and it’s a skill that people continue to learn throughout their career. By practicing open questions, you will get the interviewer to give you better and more insightful information as well as having a better free flowing conversation.

By asking open questions in an interview, you can be a lot more targeted in your answers also. For example, you could ask “What does overachieving look like in this role within the first 3 months”. The interviewer must give you some very specific information but more importantly, it offers you the chance to counter explain your experiences in line with their expectations in more detail.

Start with practicing open questions at home and once you start, it becomes a habit.


This might seem an obvious one however it’s a mistake a lot of applicants make. Prepare for the 2nd interview like it was your 1st interview. Use the information you’ve learnt from your 1st conversation with them to further prepare for the second meeting. And more importantly, don’t presume that the feedback from your 1st interview has been shared internally. Be prepared to talk through your experiences in as much depth, however this time you can link it back to your learnings from your 1st interview and be a lot more relevant.


Has that helped you & your job search?

You can discuss these viewpoints further with James via the following:

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James helps businesses at the cutting edge of digital media to scale their teams!

His specialism's includes Digital Sales, AdTech/ MarTech, Ad Operations, Programmatic Trading / Strategy, Account Management / Customer Success and Technical Account Management roles at all levels of seniority.

Focused on partnering with his clients and candidates, acting as a trusted & advisory confidant, to ensure that he finds the best solutions when sourcing the top talent in the industry