Alex Swain
Director, UK & EMEA
I lead our agency & brand offering across EMEA, spending the last 5 years developing deep relationships with network agencies, independents & brands, I support our partners on finding the very best mid to senior level talent.
Roles include:
Global Head of Media Planning – Major Travel Brand
VP, Paid Media – Hyper Growth Digital Agency
Global Performance Media Lead – Network Media Agency
VP, Global Growth Marketing – Start-up Tech Platform
Chief Operations Officer – Independent Digital Agency
The media landscape is always changing, and our success is built not on only the relationships we have with our partners but our ability to understand where the industry is heading next.
Area's of Specialism: Media Planning, Media Strategy, Marketing, Paid Media, Media Management & Creative Strategy
Alex Swain's Jobs
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Strategy & Innovation Director (Sports Brand) – Media Planning & Data
New York City
$150,000 - $165,000 per annum
This is a role unlike any other. It’s the first of its kind for this agency, for this client but also for this location. New York is the North American hub, and in some cases the global hub for many clients, however with this particular client (one of the biggest sports brands in the world) they’ve had their own agency team located near their global HQ on the west coast. So, with NYC becoming the biggest hub for technology, inter-connectivity with other offices and fundamentally the best talent. They’re looking to add a senior strategist who can lead communications planning out of New York for mainly global projects. However, there is a twist. This isn’t your typical (normal) communications/media planning role, it’s a new breed, it’s someone who can get them back to the top of podium for their use of consumer insights & data. The brand have been well known for their creative and innovation media campaigns throughout the years, picking up some of globe’s most desired awards, however the likes of Spotify & Netflix have now crept ahead, creating campaigns that use consumer data as the heart of their stories. They need someone to be that person, someone who can craft a global media idea, that can engage consumers, speak passionately about sports, drive innovation to the highest degree but fundamentally can understand how to do this, whilst working out of data and using the analytics team to drive the above. As it’s a global and a communications planning role, but we do need a strategic background, not just media planning. You’ll partner with the regional teams located across Europe, Asia & other parts of the US on the craft of global ideas. Looking for that change in career and want to try something that allows you full scope to lead on media for one of the best and biggest brands in the world, apply now or get in touch.
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Global Strategy Director - Sportswear Brand
New York
$150,000 - $165,000 per annum
This is a role unlike any other. It’s the first of its kind for this media agency, for this client but also for this location. New York is the North American hub, and in some cases the global hub for many clients, however with this particular client (one of the biggest sports brands in the world) they’ve had their own agency team located near their global HQ on the west coast. So, with NYC becoming the biggest hub for technology, inter-connectivity with other offices and fundamentally the best talent. They’re looking to add a senior strategist who can lead communications planning out of New York for mainly global projects. However, there is a twist. This isn’t your typical (normal) communications/media planning role, it’s a new breed, it’s someone who can get them back to the top of podium for their use of consumer insights & data. The brand have been well known for their creative and innovation media campaigns throughout the years, picking up some of globe’s most desired awards, however the likes of Spotify & Netflix have now crept ahead, creating campaigns that use consumer data as the heart of their stories. They need someone to be that person, someone who can craft a global media idea, that can engage consumers, speak passionately about sports, drive innovation to the highest degree but fundamentally can understand how to do this, whilst working out of data and using the analytics team to drive the above. As it’s a global and a communications planning role, but we do need a strategic background, not just media planning. You’ll partner with the regional teams located across Europe, Asia & other parts of the US on the craft of global ideas. Looking for that change in career and want to try something that allows you full scope to lead on media for one of the best and biggest brands in the world, apply now or get in touch.
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Paid Social & Display Manager - Scale Up Fintech Brand
London
£45,000 - £50,000 per annum
Challenger brands have made a huge dent in most industries. They've configured products that give the C-Suite of most global brands nightmares, but fundamentally they've offered the consumer an alternative and a new way. One of the best things about the FinTech world is that there are some key challenger banks that resonate both on a product & personality level with their target audiences.Imagine if there was a centralised business who have helped create these products and started a generation of new thinking, new approaches and new propositions. The answer to that question is, there is and they're looking to add a Paid (Digital) Media Manager to their continually growing Marketing team.This is a new role for the business and a first of its kind, but they have been running campaigns across Paid Social & Display for quite some time. However, that's not to say the set-up is completed and there isn't room for improvement, because they need you, the expert to come in and be the centralised planning and buying function.It is a "one man band" type role currently and that's down to bringing in someone senior enough that can be both a strategist and an implementer and help drive the growth of their brand and take ownership of all Paid Media activity across Display & Social.The opportunity to build out that team and function is imminent, and the ownership of implementation and reporting will soon be passed down to an executive/analyst, but first they need you to get your feet under the table and own all operations.Before you ask, no they do not use and agency and with the way the market is heading, it's no surprise. Their CMO comes from a well-known agency that was built on trust and transparency and with their move in-house, they're keen to keep the ownership within the marketing team and bring in either media or digital agency planner/buyer who wants that level of ownership.The Brand (in more detail)I appreciate the beginning didn't give too much away but what I can say is that this brand helps all businesses in the FS industry, from start-up FinTech platforms through to globally recognised banks and has an array of services to suit every need. If you're looking to grow your platform or in some cases, build it, they can help. If you're looking for consultancy on a transformation project, they can help. Or if you're just looking for a central base of information and content on the FinTech industry, then they're a brand you want to aware of.What can you bring to the business?Years of experience in digital media planning & buying.Previous media agency or digital agency experience (being at the forefront of technology and developments)Master level paid social skills with the aptitude for experimentation and a/b testing.Previous experience in B2B (Business to Business)Hyper organised and a very strong attention to detail.Experienced in GDN (Google Display Network)For more information, apply now or email me, Alex@ultimateasset.com
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Group Global Strategy Partner - Network Media Agency
London
Competitive Base & Package
Group Global Strategy Partner, Media We're looking for a heavy weight global media planner, looking to lead strategy across a variety of high-profile flagship agency accounts. You'll own and lead a 40-member strategy unit in London, you'll be part of the leadership team alongside other Partner's & Senior Partner's, defining, crafting and building the strategic capability across the business. You'll oversee three global hubs, based in EMEA, APAC & the US, driving innovation and creative media planning and partnering with teams across local markets to ensure delivery of the global vision is successful. Relationship's externally are highly important, and you’ll be a thought leader and business adviser to your clients. These relationship's will be at President, SVP & VP level across the world. You're a problem solver, tactician, originator and a craftsman but ultimately someone who the team can rely on to innovate and find well thought out media solutions. If you're a senior operator who has lead strategy teams of a similar size and is interested in a confidential chat, please reach out to me on Alex@ultimateasset.com/07912 000448
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Senior Audience Development Manager - Luxury & Fashion Publishers
London
£45,000 - £50,000 per annum
Senior Audience Development Manager - up to £50,000Luxury, fashion, retail. Three area's that are at the core of this publisher. Now, they're not the traditional "media publisher" that we're all used to, they've created a new publishing model that's built for this generation.As a business, content is of course a huge factor, but underneath that, innovation and collaboration are the two main pillars that have driven the business to where it is today, and they're looking to reflect that once again by bringing in an Audience Development Director.Personally, I'd say they are at the forefront of digital publishing, and with some of the best editors in the world of luxury, fashion & retail, the content that they are producing, is informative, personal but you can feel the passion behind it. What they need is someone who can now drive that content across the UK with a growth hacking mindset and develop their audiences across all platforms.This role really feels more like a digital marketing role, than an Audience Development but it does require some responsibilities that might be new, but certainly exciting. These are as follows;Collaborate with all teams including Editorial, Digital & Commercial and help build out plans to enhance audience growth.Ownership across all paid, earned & owned media, with a strategic viewpoint on how to drive development of these mediums.Strategic planning of all search (PPC & SEO), social media & content marketing, whilst working closely with the execution team on delivery.Opportunist, identifying opportunities to help enhance channel growth.Hands on execution of the audience development plan.Fundamentally playing a pivotal role in the growth of the company, this is central role that will have a major impact on 2020.So what are we really looking for?Expertise in audience development or growth hacking to drive results (but this time will be audience numbers & engagement)Experience in Paid, Earned & Owned channels.Analytical & data focused, but with a creative eye!Experienced in working within the media industry, i.e. Media Owner or Publisher (but they are open minded to the background)Last but by no means least, a passion for luxury, fashion or retail!For more information, please apply now!
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Global Paid Social Technology Strategist - Centre of Excellence/Agency Side
London
£35,000 - £45,000 per annum
This is an opportunity like no other in paid social. It combines the strategic and consultancy approach with the latest technological developments with trading and campaign optimisation.Located here in London, it sits as part of a centralised division with an international scope and the remit to help some of the most prolific brands around the world. These brands are across a range of sectors, from luxury to sneakers and are all at very different stages of their social Lifecyle and need strategic guidance on how to execute against their marketing objectives.You won't be alone, as I mentioned it sits part of a centralised team which is made up of consultative & engagement experts across Paid Search, Programmatic & Social who partner with clients, 3rd parties and planning teams to delve under the bonnet and bring a streamlined view.With your experience in developing social strategy & helping your team members with implementation (campaign setup, optimisation etc.) you can then begin to find the right tactics and make those crucial recommendations.Experience Required;Operating at least at a Senior Manager level within paid social, for either a; Media Agency, Programmatic Trading Desk or Social Tech Platform.Experience in buidling paid social focused media strategies.Understanding of the wider paid media (digital) landscape, with previous exposure to paid search (ppc) and programmatic.Desire to support & help others with their developments within social, including guidance on implementation, campaign set-up etc.If you're looking for a role that allows you to keep all the experience that you've learnt in paid social, but you want to amplify it and use it to its full potential then this could be the role for you.Get in touch for more information, Alex@ultimateasset.com
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B2B Marketing Manager - Audio based Technology Brand
London
£55,000 - £60,000 per annum
Marketing Manager - Digital Audio Advertising TechnologyLondon | Revolutionary AdTech | Competitive SalaryIf you have your finger on the pulse in the world of digital advertising, you'll know the rise of digital audio (Music Streaming, Digital Radio & Podcasts). It's become one of the most exciting area's in the industry and combines the two key elements of the industry, creativity & data.As brands are continually looking to engage with their audiences on a more 1-2-1 basis, Digital Audio provides the perfect platform to do so!So, what does that have to do with this role?At the centre of the industry is technology, technology that helps create that engagement built around context of outside factors. To really target your consumers effectively, you need to be specific, relevant and interesting in what you're saying.The brand in question do exactly that, they offer brands this solution across all digital audio platforms (Music Streaming, Digital Radio & Podcasts) and help create contextual advertising of the finest form.What is the role?At the heart of the company sits a Marketing team, who are responsible for all communications for the brand across the UK & soon to be the US. They're looking to add a senior marketer who can bring relevant industry experience in the following area's;Content Marketing (Blog, Social, Email, White Papers & Sales Collateral)Events (Event management, sponsorship of events, client events, internal & external)Comms & PR (All communications externally, including press releases & journalist relationships)You'll have the support of a Marketing Executive to help with the day to day, who reports directly into you and you will be in charge of making sure there is alignment across strategy and execution, whilst working with the senior leadership team on new initiatives for the business.What else can I tell you about?The brand is in a really strong position, having only launched a few years ago, they've already begun a journey in the US after a successful few years here in the UK.Not only that, but they've built strong relationships with all the key players in the audio industry and have become a standard bearer for what great technology looks like! The future is well and truly bright (as Orange once said) and this role is all part of their next phase of growth & development.If you're interested in hearing more, please apply now or reach out; Alex@ultimateasset.com
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Audience Development Director - Modern Day Luxury Publisher
London
£55,000 - £60,000 per annum
Audience Development Director (Up to £60,000)Luxury, fashion, retail. Three area's that are at the core of this publisher. Now, they're not the traditional "media publisher" that we're all used to, they've created a new publishing model that's built for this generation. As a business, content is of course a huge factor, but underneath that, innovation and collaboration are the two main pillars that have driven the business to where it is today, and they're looking to reflect that once again by bringing in an Audience Development Director. Personally, I'd say they are at the forefront of digital publishing, and with some of the best editors in the world of luxury, fashion & retail, the content that they are producing, is informative, personal but you can feel the passion behind it. What they need is someone who can now drive that content across the UK with a growth hacking mindset and develop their audiences across all platforms. This role really feels more like a digital marketing role, than an Audience Development but it does require some responsibilities that might be new, but certainly exciting. These are as follows;Collaborate with all teams including Editorial, Digital & Commercial and help build out plans to enhance audience growth. Ownership across all paid, earned & owned media, with a strategic viewpoint on how to drive development of these mediums. Strategic planning of all search (PPC & SEO), social media & content marketing, whilst working closely with the execution team on delivery. Opportunist, identifying opportunities to help enhance channel growth.Hands on execution of the audience development plan. Fundamentally playing a pivotal role in the growth of the company, this is central role that will have a major impact on 2020.So what are we really looking for?Expertise in audience development or growth hacking to drive results (but this time will be audience numbers & engagement) Experience in Paid, Earned & Owned channels. Analytical & data focused, but with a creative eye!Experienced in working within the media industry, i.e. Media Owner or Publisher (but they are open minded to the background)Last but by no means least, a passion for luxury, fashion or retail!For more information, please apply now!
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Paid Media Manager - FinTech Consultancy
London, England
£40000 - £50000 per annum + Great Benefits & Perks
Challenger brands have made a huge dent in most industries. They've configured products that give the C-Suite of most global brands nightmares, but fundamentally they've offered the consumer an alternative and a new way. One of the best things about the FinTech world is that there are some key challenger banks that resonate both on a product & personality level with their target audiences.Imagine if there was a centralised business who have helped create these products and started a generation of new thinking, new approaches and new propositions. The answer to that question is, there is and they're looking to add a Paid (Digital) Media Manager to their continually growing Marketing team. This is a new role for the business and a first of its kind, but they have been running campaigns across Paid Social & Display for quite some time. However, that's not to say the set-up is completed and there isn't room for improvement, because they need you, the expert to come in and be the centralised planning and buying function. It is a "one man band" type role currently and that's down to bringing in someone senior enough that can be both a strategist and an implementer and help drive the growth of their brand and take ownership of all Paid Media activity across Display & Social. The opportunity to build out that team and function is imminent, and the ownership of implementation and reporting will soon be passed down to an executive/analyst, but first they need you to get your feet under the table and own all operations. Before you ask, no they do not use and agency and with the way the market is heading, it's no surprise. Their CMO comes from a well-known agency that was built on trust and transparency and with their move in-house, they're keen to keep the ownership within the marketing team and bring in either media or digital agency planner/buyer who wants that level of ownership. The Brand (in more detail)I appreciate the beginning didn't give too much away but what I can say is that this brand helps all businesses in the FS industry, from start-up FinTech platforms through to globally recognised banks and has an array of services to suit every need. If you're looking to grow your platform or in some cases, build it, they can help. If you're looking for consultancy on a transformation project, they can help. Or if you're just looking for a central base of information and content on the FinTech industry, then they're a brand you want to aware of. What can you bring to the business?Years of experience in digital media planning & buying. Previous media agency or digital agency experience (being at the forefront of technology and developments) Master level paid social skills with the aptitude for experimentation and a/b testing. Previous experience in B2B (Business to Business) Hyper organised and a very strong attention to detail. Experienced in GDN (Google Display Network) For more information, apply now or email me, Alex@ultimateasset.com