Tracey Weinrib
Associate Director - ANZ
I specialise and partner with leaders in digital across the ANZ market, from new market entries to local & global brands, publishers, agencies, data and adtech companies.
Roles include:
National Director, Precision Media - Global Media Agency
Group Business Director - Global Media Agency
Managing Director - Online Retail Brand
Managing Director - Integrated Digital Agency
Digital Operations Director - Publisher
My passion is to leverage my years of digital leadership experience and my deep understanding of the market to create lasting professional partnerships between companies and people.
Tracey Weinrib's Jobs
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SEM Trader/Search Executive
Sydney
Up to $80,000 inc. super
Our client is an award winning digital marketing agency. Established in 2004 and has grown into a team of over 100 running digital marketing campaigns in all forms of biddable media, from Search to Display and Paid Social Media. Our client has deep expertise in working with retail and travel brands internationally. Their specialism in Paid Search and Display, together with their culture is what sets them apart. They are a proudly independent agency with a culture that is positive, encouraging and ambitious. We are looking for someone to join their search team as SEM Trader with SEM performance experience. If you want to work in a fast growth environment, and play a leading role in shaping and building this critical area, you will find the agency provides an environment in which you can make a real impact and progress rapidly. If you want to slot into a team with a pre-defined approach and an established way of working, this is not the right role for you. You will be part of a team of Traders, working across a number of clients to deliver search campaigns. You will report into the Australian General Manager. This role is the lead search trader for the Sydney office and is responsible for maximising advertisers digital budgets according to their required goals. In more simple words, media traders will be responsible for defining / creating digital SEM strategies, implementing this in SEM platforms (various sophisticated technologies are used) and wisely spending a pre-determined budget - all to ensure client digital goals are reached & that they see a full return on digital investment. You will need to understand how to buy inventory via the technologies at what price and what keyword / audiences / strategies will be successful of a campaign.The emphasis of the role is very much on taking ownership of the end to end delivery of SEM campaigns, owning the campaign set up and execution, and running the team to ensure the service and the results exceed the client’s expectations. You will support the client services team in analysing performance, generating insights and working with the social and display teams to deliver a rich and integrated service to our clients. You will take a leading role in devising and planning the account strategy, working with the client services team to develop the client roadmap, identifying new opportunities and media planning to grow your accounts. Our client manages by outcomes which gives every individual the freedom to exercise their entrepreneurial talent and to take responsibility for the outcomes of their work. Qualifications and Skills Agency side experience as a Paid Search (SEM) TraderExperience of running SEM campaigns, developing strategies, optimising for performance, and developing and reporting back insights to clients.Have extensive experience in managing performance SEM campaigns is a must. A thorough understanding of the Search space, including keyword optimisation, testing and Paid SEM performance campaigns. Previous Retail experience is a bonus • Experience of other programmatic channels is a bonus Comfortable working with data to drive insights and recommendations Excellent team and client management, and organisational and interpersonal skills. Exceptional attention to detail and the ability to multi-task. Tertiary qualifications in Marketing, Communications or related area
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Communication Manager
Sydney
$75,000 inc. super
An exceptional opportunity within an independent 360-degree media based communications agency that will provide extensive learning opportunities, and support you as you establish yourself as an all-round media specialist.Our client is a fully integrated communications agency that remains fiercely independent and committed to providing expert advice and solutions. The business originally launched as an independent media agency 10+ years ago and have successfully transformed into a strong integrated communications agency. Our client provides fully integrated solutions and expertise covering the full spectrum of marketing communications including creative, digital production, research & insights, strategy & planning, social media management, data & technology, media planning & buying, digital & programmatic and influencer marketing.You'll be provided with on-the-go training and support, along with a skilled team and a suite of exciting brands.Our client develops best in market campaigns for their brands.THE MISSION Ensure the work developed is industry leading; constantly identify opportunities to improve the quality of thinking applied to the client’s business.Live and breathe the media and digital environment;Build market and industry knowledge – historical and current;Have a passion for new technology and a drive to innovate/challenge the status quo;Be focused on providing ROI for clients and the agency;Seek out opportunities to demonstrate personal leadership;Live and breathe the culture and values;Be a positive role model for fellow team members.THE ROLEAs Communications Manager you will play a crucial role in the daily operations across your client’s business.You will be responsible for managing the planning, buying and implementation of all client’s campaigns across all brands within your remit, with complete accuracy, and ensuring complete quality control of the output of all work from the Communications Executive(s) and Assistant(s). EXPERIENCE REQUIREDPrevious experience as a Senior Account Executive or related role (media planner / buyer, trading / buying executive, advertising sales, marketing) involving market analysis, budget deployment and management, negotiation, client relationship management, working to deadlines, coordination of multiple activities and reporting.COMMITMENT TO YOUOur client invests in the growth of their people through a customised training program.The business fosters and develops their people by giving them opportunities to shine and be recognised for their contribution through a significant rewards program. With offices in CBD and a great agency culture, this is an opportunity not to be missed.
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Group Business Director
Sydney
$135,000 incl. super
A great opportunity to step up in your career with our client which is a fully integrated communications agency that remains fiercely independent and committed to providing expert advice and solutions. The business originally launched as an independent media agency 10+ years ago and have successfully transformed into a strong integrated communications agency. Our client provides fully integrated solutions and expertise covering the full spectrum of marketing communications including creative, digital production, research & insights, strategy & planning, social media management, data & technology, media planning & buying, digital & programmatic and influencer marketing.THE OPPORTUNITYAs Group Business Director, you lead the strategy, planning and media investment process across key client business and major projects, by managing client business on a daily basis, being accountable for media output, being responsible for total management of your group’s accounts and managing staff and time. Overseeing thinking, driving integration, ensuring presentation and ideas are in line with brand essence and objectives, quality assurance, accurate and best insights, productive work processes and reporting efficiencies (reduce client day to day work load).KEY RESPONSIBILITIES Strategy developmentInterrogation of media brief: identification of key objectives: competitive and media market review: ideas generation / brainstorming: substantiation of recommended media selection and strategy.Media planningAnalysis of media/consumer research: definition of target audiences: setting communication goals: calculating planning costs: establishing and managing budget splits.NegotiationNegotiation of client discounts, added value, preferred placement, sponsorships and editorial. Thought LeadershipDevelop thought leadership throughout the company to ensure HYLAND is a credible, insightful agency both within the agency and the industry. AdministrationEnsuring all administration of planning/buying paperwork, account queries, regular reports, media information, timesheets, filing, etc. are being carried out by the team.People management and trainingStaff management, task delegation, time management, training and motivation.Client Relationship/serviceMaintenance of regular, appropriate, professional and amicable contact with clients: constant pursuit of better understanding of client business: constant pursuit of 100% excellent delivery against client expectations.Market KnowledgeMaintain up to date awareness of media trends, audiences/readership, prices and opportunities: pursue new communications ideas/channels. Strong awareness of clients' business.Competitive AwarenessRegular review of clients’ competitive market for better understanding of their business.ATTRIBUTES & ABILITIESPrevious media planning and buying experience – up to 10 years – across a broad range of clients, media, market analysis, budget deployment, management, negotiation, client relationship management, coordination of multiple activities. Offline media and TV planning is an important requirement.Has proven experience working with partner agencies (content, creative) to drive holistic responses to briefs.Demonstration of drive to achieve best results for clients.Strong organisational, time management skills and attention to detail.A keen team worker that is enthusiastic, possess a positive, can do attitude and keen to learn and want to join our collaborative and exciting agency family.Advanced in Word, Excel, Power Point and all office technology.Use and understanding of: Emma, Oztam – All eTam software, AC Nielsen data –eRAM, Adquest/Adex, BMD software – TV planning costs, report generation, TV Map & Media Wise, Roy Morgan Single Source – Tabulation, Media Analysis, Cluster Analysis, MMI, Product usage, Online – WARC and others as required.Must be eligible to work in Australia.WHAT'S IN IT FOR YOU?Competitive salary packageConvenient CBD offices with a great agency cultureA great range of clients to work with
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Digital Executive
Sydney
$60,000 incl. super
A fantastic opportunity to work with our client, who is a fully integrated communications agency that remains fiercely independent and committed to providing expert advice and solutions. The business originally launched as an independent media agency 10+ years ago and have successfully transformed into a strong integrated communications agency. Our client provides fully integrated solutions and expertise covering the full spectrum of marketing communications including creative, digital production, research & insights, strategy & planning, social media management, data & technology, media planning & buying, digital & programmatic and influencer marketing.THE OPPORTUNITY As Digital Executive, your overall objective is to manage key clients' investments through planning, buying and negotiation process across digital media channels - programmatic, search and social.KEY RESPONSIBILITIES Digital schedule constructionSite analysis and evaluation; weekly reporting and optimization, post reporting and analysis, managing production schedules and trafficking, digital buying and planning. NegotiationPursuit of discounts, added value, preferred placement, CPLs, PMP rates.Campaign maintenanceConstant pursuit of improvements and enhancements to schedules to better achieve communication goals and cost efficiency. Regular assessment of delivery against plans.Post analysis – Presented to ClientWritten report of audience delivery against plan, expenditure, achievement of communication goals, campaign effectiveness and insights.YOUR CAPABILITYPrevious experience in media buying/selling or related role (media/marketing assistant) involving market analysis, budget deployment and management, negotiation, working to deadlines, administration and reporting;Strong computer skills across Microsoft PPT, Word, Excel, Google Analytics;Solid knowledge of the digital landscape and market.WHY APPLYOur client is committed to building an inclusive and diverse environment where everyone can be their authentic self. You get a range of great clients, an awesome agency culture in central CBD and lots of learning to progress your career.
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Digital Performance Manager
Sydney
$85,000 Inc. super
A fantastic opportunity to work with a fully integrated communications agency that remains fiercely independent and committed to providing expert advice and solutions. They originally launched as an independent media agency 14 years ago and have successfully transformed into a strong integrated communications agency. You'll get the chance to work with their exceptional client list across health, beauty, food and lifestyle.Our client provides fully integrated solutions and expertise covering the full spectrum of marketing communications including creative, digital production, research & insights, strategy & planning, social media management, data & technology, media planning & buying, digital & programmatic and influencer marketing. As Digital Performance Manager, you report directly into the GM and are responsible for leading the Digital Performance Team including search, social and programmatic digital campaigns.KEY RESPONSIBILITIESLead, drive & develop campaign strategy for clientsManage SEM campaigns, strategy and buildLead all aspects of performance campaign planning, setup, optimisation & pacingDeliver leadership in digital performance best practiceManage overseas digital partnerships and contractorsProvide recommendations to key stakeholders on upcoming campaignsDevelop best in class processes for effective digital performance campaign deliveryOverall responsibility for campaign reporting to both client and managementOverall responsibility for campaign budgets and team costsREQUIREMENTSMinimum 2-3 years’ experience in Performance, SEM & Social, thorough knowledge of Search and all related technology and platforms.In-depth knowledge of SEM/Adwords/TrueView & Facebook Paid Campaigns.Understanding & knowledge of programmatic display & video highly preferred.Advanced analytical skills including advanced Excel skills. Ability to create rich insights from reports from both ad & analytical platformsTime management skills with strong attention to detailGoogle AdWords & Analytics certified.A keen team worker with strong communication to all key stakeholder levels. What’s in it for you? A competitive salary with central CBD offices, fantastic clients and a great agency culture.