Tracey Weinrib
Associate Director - ANZ
I specialise and partner with leaders in digital across the ANZ market, from new market entries to local & global brands, publishers, agencies, data and adtech companies.
Roles include:
National Director, Precision Media - Global Media Agency
Group Business Director - Global Media Agency
Managing Director - Online Retail Brand
Managing Director - Integrated Digital Agency
Digital Operations Director - Publisher
My passion is to leverage my years of digital leadership experience and my deep understanding of the market to create lasting professional partnerships between companies and people.
Tracey Weinrib's Jobs
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Social Media Trader | Digital Agency
Sydney
Our client is an award winning international, digital marketing agency with over 10 years of experience delivering market-leading, global strategies across Paid Search, Display, Paid Social and Analytics.Having worked across a wide range of industries including fashion, retail, iGaming and travel, our client offers rich data and insights for their customers.Their holistic approach to digital advertising combines innovative technology and a talented team of data-driven analysts, helping ambitious brands grow by unlocking opportunities and aligning channels to realise their true value.THE OPPORTUNITYWe are looking for someone to join our client's social team as Paid Social Trader with Paid Social performance experience.If you want to work in a fast growth environment, and play a leading role in shaping and building this critical area, you will find the agency provides an environment in which you can make a real impact and progress rapidly.THE ROLEThe emphasis of the role is very much on taking ownership of the end to end delivery of social campaigns, owning the campaign set up and execution, ensuring the service and the results exceed the client’s expectations.You will support the client services team in analysing performance, generating insights and working with the search and display teams to deliver a rich and integrated service to their customers.You will take a leading role in devising and planning the account strategy, working with the client services team to develop the client roadmap, identifying new opportunities and media planning to grow your accounts.Our client manages by outcomes which gives every individual the freedom to exercise their entrepreneurial talent and to take responsibility for the outcomes of their work.QUALIFICATIONS & SKILLSAgency side experience as a Paid Social Optimisation Trader. Alternatively Paid Social experience running performance campaigns on Facebook, Twitter etc.Experience of running social campaigns, developing strategies, optimising for performance, and developing and reporting back insights to clients.Have extensive experience in managing performance Paid Social campaigns is a must.A thorough understanding of the display space, including traditional reservation buys, RTB and Paid Social performance campaigns.Experience of running programmatic campaigns is a bonus.Comfortable working with data to drive insights and recommendations.Excellent team and client management, and organisational and interpersonal skills
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Digital Media Strategy Manager
Sydney
THE COMPANY Our client is a media agency/community for a leading financial service company. The agency is a team of 50 specialists working across all paid, owned and earned media channels using science & creativity to drive compelling, end to end media connections across the full ecosystem of channels. THE ROLE Our client is looking for an experienced and passionate Digital Media Strategist. Experience across both ABODE ANALYTICS and GOOGLE ANALYTICS is essential. This role will work across paid digital media and onsite web analytics for brand and performance campaigns. The Digital Media Strategist is responsible for collating, analysing and reporting back full funnel performance metrics across the client's financial services products. The ideal candidate needs to have an analytical mindset with strong attention to detail. The position will support the client with tracking, measuring and communicating performance strategies to a wider group and will require a test and learn approach to drive the business forward. Additionally, the role offers plenty of client exposure, and is perfect for someone who wants to either maintain or improve their client facing skills. Our close working relationship with the client team also offers exposure to business units across the entire organisation, not just media. The client business is a mature media client with an advanced technology roadmap, strategic planning frameworks and approaches to data. You will work across a range of technology stacks to assist you in bringing campaigns successfully to market. Package for this role is up to $100K inclusive. The role in detail: Deep understanding of digital performance strategies with experience of identifying key performance indicators Collaborate with different departments to ensure alignment of performance goals across business functions Ability to analyse data through and identify opportunities for marginal gains across full online customer journey Work with digital teams to build out data driven hypotheses to improve overall customer experience and drive incremental digital sales Ability to report and share performance results to key stakeholders. Experience in owning reporting conversation, using data at the heart of all insights and outcomes while demonstrating knowledge of business goals Monitor trends in always on performance and share with relevant team to be actioned accordingly Attend agile working streams and meeting at the client when required Train, develop and coach your team in technology and planning standards WHATS IN IT FOR YOU Newly created team within the agency, lots of opportunity to shape the direction of the role and provides exposure across a variety of client briefs and channels. This role is completely dedicated to one client, meaning there are great opportunities to develop client relationships, as well as gaining exposure to their business beyond media. It’s a great agency to work for! They are very well resourced and have a very positive work-life balance EXPERIENCE REQUIRED Analytical mindset, comprehensive experience across Google and Adobe products Strong attention to detail 3+ years digital experience Keen to teach, train, nurture and can work in a dynamic environment A passion for the media industry and a strong understanding of the media landscape A willingness to work within performance planning principles and data driven planning tools A preference to collaboration and team-based working Good relationships within the marketplace
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Digital Director | Media Agency
Sydney
THE OPPORTUNITY On behalf of our client, a fantastic agency within one of the large global media groups, we are looking for a Digital Director to join their agency team working across a key Tier 1 Financial client. This exciting and unique role will help drive excellence across paid digital media planning, investment and campaign delivery, as well as all digital technology and data strategy across the agency. Most importantly, the role is also responsible for leading a fantastic team of digital planning and implementation experts across the agency. In this role, you will be responsible for the digital media delivery of the agency, managing campaign architecture, planning and implementation through your well-resourced team. Strong experience of team and stakeholder management is a must. You will provide guidance and set strategic directions for the team, across programmatic, social, digital video, affiliates and emerging channels. You will work with the Head of Technology and Digital and Head of Performance Strategy to ensure your team’s digital strategy, planning framework and campaign outcomes are best in class and aligned with the clients' business goals. It’s the perfect role for someone looking to develop their discipline-based leadership, but who’s not prepared to let go of the dynamic world of campaign management. Additionally, the role offers plenty of client exposure, and is perfect for someone who wants to either maintain or improve their client facing skills. Our side-by-side working relationship with the client team also offers exposure to agile working units across multiple parts of the organisation, not just media. The client business is a mature media client with an advanced technology roadmap, strategic planning frameworks and approaches to data. You will work across a range of technology stacks + teams to assist you in bringing campaigns successfully to market. KEY RESPONSIBILITIES Continuously improve planning and implementation standards across the team Being the leader and key point of contact for the media team across the client brands Working closely with the planning and agile working leads to activate campaigns Lead the relationship with media owners to ensure a strong understanding of the business Be a thought leader, staying across key industry updates and trends Ensure campaigns are activated in market with 100% accuracy, through your team. Be a leader in the agency, through your discipline and across the agency culture Attend agile working streams and meetings at the client when required Train, develop and coach your team in technology and campaign architecture standards YOUR CAPABILITY 5+ years’ experience and someone who is keen to teach, train, nurture and can work in a dynamic environment A passion for the media industry and a strong understanding of the digital landscape A keen interest in driving performance of your client’s business A willingness to work within performance planning principles and technology platforms A preference to collaboration and team-based working Strong attention to detail Digital technology skills, specifically across Google and Adobe products Good relationships within the marketplace WHATS IN IT FOR YOU Allows you to work deep within your Digital discipline, but with exposure to broad business strategy and technology Our client has enthusiastic, well-resourced and established teams, working within well-organised planning and implementation processes You're completely dedicated to one client, meaning there are great opportunities to develop client relationships, as well as gaining exposure to their business beyond media
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Paid SEM Specialist | Experienced Search Trader
Sydney
THE COMPANY Our client is an award winning digital marketing agency, running campaigns in all forms of biddable media, from Search to Display and Paid Social Media. The company has deep expertise in working with retail and travel brands internationally, are proudly independent with a culture that is positive, encouraging and ambitious. THE OPPORTUNITY You will be responsible for maximizing our client's advertisers digital budgets according to their required goals. In more simple words, you will be responsible for defining paid search strategies, implementing these across Google/Bing and wisely spending a predetermined budget - all to ensure client’s digital goals are reached and that they see a full return on digital investment. This role is pivatol in the agency as it is the key SEM role in the Sydney office so our client is looking for someone with a minimum of 2 years experience who works really well in a team environment but also has the character and desire to run their own show and take on responsiblity where necessary. KNOWLEDGE AND EXPERIENCE Must have a passion for digital marketing and want to build a career within the digital space; Minimum 2 years SEM trading experience; Experience in the management of digital accounts with a ROI focus; Experience with managing digital campaigns for video and mobile; Experience with Google Analytics and how to implement and interpret data; Ability to analyze campaigns and implement strategy based on findings; Ability to conduct post-campaign analysis and to present that to country teams / client; Ability to succeed in a fast paced, entrepreneurial environment. WHY APPLY Our client is focused on unleashing the full economic potential of digital media companies, doing this by making digital advertising markets and technologies that are designed to deliver optimal value to advertisers.
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Head of Digital Media | Media Agency
Sydney
On behalf of our client, a fantastic agency within one of the large global media groups, we are looking for a Head of Digital to join their agency team working across a key Tier 1 Financial client. This exciting and unique role will lead all paid digital media planning, investment and campaign delivery, as well as all digital technology and data strategy across the agency. Most importantly, the role is also responsible for leading a fantastic team of digital planning and implementation experts across the agency.In this role, you will have the responsibility to shape and lead the development of the digital product across the agency and into the client business. This includes mapping the strategic roadmap for advertising and digital technology and directing build projects, creating planning frameworks across all digital channels and ensuring that activity has clear paths to market through technology and investment. The digital channels you will be responsible for includes programmatic, search, social, digital video, affiliates and emerging channels. You will work alongside the Head of Performance Strategy to ensure technology, investment and planning pathways are established in the right way to maximise performance outcomes.Important to this role is strong experience and knowledge across both the Adobe Tech and Google Tech stacks as well as other key digital ad tech partners.The role is perfect for someone looking to expand their experience within a client-side environment, as the role is responsible for digital media leadership back into the client business. You are the subject matter expert for all things digital media, including technical consultancy, campaign outcomes and industry landscape knowledge. Thought leadership is just the start as you will also instigate change in the business with the goal to progress the digital roadmap. This will be across a Google, Adobe and Salesforce technology stack, integrating with any other technologies to maximise digital media outcomes.This role reports into the Managing Director and is responsible for leading a team of 22 people with two Digital Directors reporting through to you.KEY RESPONSIBILITIES Building the baseline standards and infrastructure to maximise media performanceDefining the strategic direction of the digital businessDrive technology change across the client and agencyMarket engagement across the digital media and technology industryDefine agency capability standards and work to improveDigital investment for the clientCampaign launch and successThought leadership and analysing market trends100% compliance adherence to client and agency guidelinesYOUR CAPABILITYYou will likely have 8+ years within digital & media, with many of these already at director level.Experience in managing large teams, with an attitude to teach, train and nurtureA strong understanding of the local and global marketplaceLocal media agency experienceA background in technology, specifically Google and Adobe - Salesforce desireableProject management expertise, managing multiple stakeholder and large budgetsDigital technology skills, specifically across Google and Adobe productsExperience in large budget negotiation A willingness to work within performance planning principles and data driven planning toolsIdeally, you will have experience working across Tier 1 clients, financial client experience desireable.WHATS IN IT FOR YOUYou can build the ideal technology stack in conjunction with a large and mature clientOur client has enthusiastic, well-resourced and established teams, working within well-organised planning and implementation processesAs part of a larger media & agency network, you have access to an extensive array of experts and resources from all different walks of life
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Business Director, Advertising Sales | Ad Tech Company
Sydney
THE COMPANY Our Ad Tech client is focused on unleashing the full economic potential of digital media companies. They do this by making digital advertising markets and technologies that are designed to deliver optimal value to publishers and advertisers on every ad served across all screens. THE OPPORTUNITY The Business Director is talented and resourceful and will join the regional team in Sydney with responsibility to establish and maintain relationships with new and existing agencies and advertisers. We are looking for a team player that takes initiative, has an entrepreneurial spirit, and knows how to create partnerships that last. This stellar sales professional is someone who has both experience evangelizing products and has the ability to carry the sales process from prospecting to close. This is truly a chance of a lifetime to impact a company that is transforming the online media industry. THE ROLE You will: Present our client's solutions to key decision makers within agencies and brands in order to increase the use of their services for both new and existing clients. Partner with internal support teams to ensure maximum levels of client-facing customer service Break into new accounts and delve deeper within existing client base Attend industry events and follow-up with leads generated. You are a stellar sales performer through resourceful execution. REQUIRED EXPERIENCE/WHO YOU ARE: Excellent understanding of agency dynamics, how they operate and how/what campaign buying and planning entails Must have extensive contacts at top interactive agencies/brand advertisers (including media, operations, analytics) and have a strong knowledge of accounts, planning teams and planning cycles Must show accountability/ownership through every stage of client business: prospecting, presenting, negotiating, must have a real knack for customer service The ability to create partnerships based on value and a talent for consultative selling is required Strong knowledge of online marketing techniques and technologies (platforms, DSPs, exchanges ect.) Proven ability to manage a pipeline and accurately forecast revenue Able to handle multiple priorities in a fast-paced environment Ability to analyze and articulate data into a sales proposition a plus Collaborate with multiple internal support teams for smooth campaign execution Excellent presentation and communication skills, both in person and over the phone Bachelors, or Master’s degree 3-5+ years’ experience in internet media/technology sales Proficient in MS Office and Salesforce