Tracey Weinrib
Associate Director - ANZ
I specialise and partner with leaders in digital across the ANZ market, from new market entries to local & global brands, publishers, agencies, data and adtech companies.
Roles include:
National Director, Precision Media - Global Media Agency
Group Business Director - Global Media Agency
Managing Director - Online Retail Brand
Managing Director - Integrated Digital Agency
Digital Operations Director - Publisher
My passion is to leverage my years of digital leadership experience and my deep understanding of the market to create lasting professional partnerships between companies and people.
Tracey Weinrib's Jobs
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SEM Executive (Paid Search)
Sydney
$65000 Inclusive of Super
Our client is a media agency/community for a leading financial service company. With collaboration at the heart of everything they do, they have developed a sharedvision with the client's marketing team as well as aligning their values and behaviours all of which are built on a foundation of trust and transparency.The agency is a team of 50 specialists working across all paid, owned and earned media channels using science & creativity to drive compelling, end to end media connections across the full ecosystem of channels.Their teams are built around discipline expertise and connected by a truly channel neutral planning and analytics team. Together theyapply a scientific approach to planning, working in tandem with deep partnerships with key creative, media, technology, and data partners. THE ROLE Our client is looking for an experienced and passionate SEM Executive (Paid Search) to join the team working across their financial services client. This role will work specifically within paid search, across the Google technology stack.The SEM Executive is responsible for the end-to-end implementation across campaigns, with the support of their manager and an executive. The main day-to-day responsibilities include campaign setup, budget management, client communication, keyword research, ad copy creation and reporting back to the client.You will work alongside a range of digital/offline planning and implementation teams. This role is the perfect role for someone looking to deepen their understanding of SEM but is also looking for exposure to other channels and advanced technology stacks. The role also has plenty of client contact which is maintained through our very close and unique working relationship with the Westpac business.This role reports to the SEM Manager. You will work with an SEM Coordinator as well as an SEM Director. The role in detail: Day-to-day trading, budget management and optimisation of the search channelContinue to improve skill within Google Ads and Search Ads 360 to deliver the best campaign performanceAssist in the day to day management, training and career development of the CoordinatorSupport the Manager and Director on requests and be pro-active in providing additional support beyond the day to dayWork with the team to maximise performance, including regular internal communicationKeep abreast of key digital search/media trends in industry press and media contactDrive process efficiency throughout the team, seeking out new and better ways of managing workflowWork through appropriate vendor and industry certificationManage invoice processes with the teamAttend client WIPs and participate in meetingsCollate, prepare and manipulate data, prepare reports and capture insights from your campaigns WHAT'S IN IT FOR YOUAllows you to stay connected to the trading technology while having exposure to other advanced agency processes + technologyWe’re completely dedicated to one client, meaning there are great opportunities to develop client relationships, as well as gaining exposure to their business beyond mediaIt’s a great agency to work! We are very well resourced and we all have a very positive work-life balanceEXPERIENCE REQUIRED A passion for the media industry and a strong understanding of the media landscapeDigital technology skills, specifically across Google and Adobe productsA willingness to work within performance planning principles and data driven planning toolsA preference to collaboration and team-based workingStrong attention to detailAbility to collaborate with vendors in the marketEntry level experience in the digital media industryCertification in Google AdsExperience across relevant media technology products
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Digital Media Strategist Manager
Sydney
$100,000 Inc. Super
Our client is a media agency/community for a leading financial service company. With collaboration at the heart of everything they do, they have developed a shared vision with the client's marketing team as well as aligning their values and behaviours all of which are built on a foundation of trust and transparency. The agency is a team of 50 specialists working across all paid, owned and earned media channels using science & creativity to drive compelling, end to end media connections across the full ecosystem of channels. Their teams are built around discipline expertise and connected by a truly channel neutral planning and analytics team. Together they apply a scientific approach to planning, working in tandem with deep partnerships with key creative, media, technology, and data partners. THE ROLE Our client is looking for an experienced and passionate Digital Media Strategist. This role will work across paid media and onsite web analytics for brand and performance campaigns. The Digital Media Strategist is responsible for collating, analysing and reporting back full funnel performance metrics across the financial services products. The ideal candidate needs to have an analytical mindset with strong attention to detail. Previous Adobe/Google analytics experience is required to review data to build performance strategies to drive incremental value to the client’s business. The position will support the client with tracking, measuring and communicating performance strategies to a wider group and will require a test and learn approach to drive the business forward. Additionally, the role offers plenty of client exposure, and is perfect for someone who wants to either maintain or improve their client facing skills. Our close working relationship with the client team also offers exposure to business units across the entire organisation, not just media. The client business is a mature media client with an advanced technology road-map, strategic planning frameworks and approaches to data. You will work across a range of technology stacks to assist you in bringing campaigns successfully to market. The role in detail: Deep understanding of performance strategies with experience of identifying key performance indicators Collaborate with different departments to ensure alignment of performance goals across business functions Ability to analyse data through and identify opportunities for marginal gains across full customer journey Work with digital teams to build out data driven hypotheses to improve overall customer experience and drive incremental digital sales Ability to report and share performance results to key stakeholders. Experience in owning reporting conversation, using data at the heart of all insights and outcomes while demonstrating knowledge of business goals Monitor trends in always on performance and share with relevant team to be actioned accordingly Attend agile working streams and meeting at the client when required Train, develop and coach your team in technology and planning standards WHATS IN IT FOR YOU Newly created team within the agency, lots of opportunity to shape the direction of the role and provides exposure across a variety of client briefs and channels. This role is completely dedicated to one client, meaning there are great opportunities to develop client relationships, as well as gaining exposure to their business beyond media. It’s a great agency to work for! They are very well resourced and have a very positive work-life balance EXPERIENCE REQUIRED Analytical mindset, comprehensive experience across Google and Adobe products Strong attention to detail 3+ years digital experience Keen to teach, train, nurture and can work in a dynamic environment A passion for the media industry and a strong understanding of the media landscape A willingness to work within performance planning principles and data driven planning tools A preference to collaboration and team-based working Good relationships within the marketplace
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Audience Analyst - Digital Media
Sydney
$85,000 Inc. super
Our client is a media agency/community for a leading financial service company. With collaboration at the heart of everything they do, they have developed a shared vision with the client's marketing team as well as aligning their values and behaviours all of which are built on a foundation of trust and transparency. The agency is a team of 50 specialists working across all paid, owned and earned media channels using science & creativity to drive compelling, end to end media connections across the full ecosystem of channels. Their teams are built around discipline expertise and connected by a truly channel neutral planning and analytics team. Together they apply a scientific approach to planning , working in tandem with deep partnerships with key creative, media, technology, and data partners. THE ROLE Our client are looking for a passionate Audience Analyst to join the team working across their financial services client. This role will work across media and onsite web analytics for brand and performance campaigns. The position will support our digital media strategist teams who work with clients to track, measure and communicate data driven strategies to a wider group. The Audience Analyst is responsible for collating, analysing and reporting full funnel metrics across the banking group. The ideal candidate needs to make data informed decisions, collaborate with digital trading teams and digital strategists to drive continuous improvement and marginal gains across campaign performance. An analytical mindset and strong attention to detail is a must. Previous Adobe/Google analytics experience is required to extract data and clearly communicate insights back to internal teams. The agencies close working relationship with the client team also offers exposure to data insights and trends across the entire organisation. The clients' business is a mature media client with an advanced technology roadmap, strategic planning frameworks and approaches to data. You will work across a range of technology stacks to assist you in bringing data insights to the heart of media delivery. This role sits within the Performance strategy team and reports to the Digital Strategy Manager. The role in detail: Solid understanding of data driven strategies with ability to identify key data trends. Ability to articulate data Collaborate with different departments to ensure alignment of performance goals across business functions Ability to analyse data through and identify opportunities for marginal gains across full customer journey Work with digital teams to build out data driven hypotheses to improve overall customer experience and drive incremental digital sales Ability to report and share performance results to key stakeholders. Experience in owning reporting conversation, using data at the heart of all insights and outcomes while demonstrating knowledge of business goals Monitor trends in always on performance and share with relevant team to be actioned accordingly Attend agile working streams and meeting at the client when required Train, develop and coach your team in technology and planning standards WHATS IN IT FOR YOU Newly created team within the agency, lots of opportunity to shape the direction of the role and provides exposure across a variety of client briefs and channels. This role is completely dedicated to one client, meaning there are great opportunities to develop client relationships, as well as gaining exposure to their business beyond media. It’s a great agency to work for! They are very well resourced and have a very positive work-life balance EXPERIENCE REQUIRED 2+ years digital analytical experience Experience across Google and Adobe products is a must Strong attention to detail Strong mathematics background – you must love working with numbers and enjoy new ways to look at/craft a story from data Inquisitive - curious about all aspects of data analysis, with a desire to understand the how and why behind data. Proficient in Excel, SPSS and PowerPoint Keen to learn and nurture in what can be a dynamic environment A passion for the media industry and a understanding of the media landscape A willingness to work with different data tools Good relationships within the marketplace Good at working independently and as part of a close-knit team
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Digital Media Manager
Sydney
Up to $90,000 incl. super
Our client is a media agency/community for a leading financial service company. With collaboration at the heart of everything they do, they have developed a shared vision with the client's marketing team as well as aligning their values and behaviours all of which are built on a foundation of trust and transparency. The agency is a team of 50 specialists working across all paid, owned and earned media channels using science & creativity to drive compelling, end to end media connections across the full ecosystem of channels. Their teams are built around discipline expertise and connected by a truly channel neutral planning and analytics team. Together they apply a scientific approach to planning , working in tandem with deep partnerships with key creative, media, technology, and data partners. THE ROLE Our client is looking for an experienced and passionate Digital Campaign Manager to join the team working across their financial services client. This role will work across all paid digital media (brand & performance) with a focus on technology and data. The Digital Campaign Manager is the lead for digital planning and buying across their business unit, as well as managing the implementation of campaigns to market through their well-resourced team. The role has exposure to all aspects of digital media, including social, programmatic, video and emerging media. It’s the perfect role for someone looking to develop their planning skill set, but who’s not prepared to let go of the dynamic world of investment. Additionally, the role offers plenty of client exposure, and is perfect for someone who wants to either maintain or improve their client facing skills. Our close working relationship with the client team also offers exposure to business units across the entire organisation, not just media. This role reports to the Digital Director. You will have a team of executives and coordinators reporting to you. The role in detail: Continuously improve planning and implementation standards across the team Acting as a key point of contact for the media team across the client brands Working closely with the performance strategy and planning leads to activate campaigns Lead the relationship with media owners to ensure a strong understanding of the business Analyse the market for key industry updates and trends Ensure campaigns are activated in market with 100% accuracy, through your team. Negotiate responses to achieve the very best delivery of all campaigns Attend agile working streams and meeting at the client when required Train, develop and coach your team in technology and planning standards EXPERIENCE REQUIRED 3+ years (local) experience who is keen to teach, train, nurture and can work in a dynamic environment A passion for the media industry and a strong understanding of the media landscape A keen interest in driving performance of your client’s business A willingness to work within performance planning principles and data driven planning tools A preference to collaboration and team-based working Strong attention to detail Digital technology skills, specifically across Google and Adobe products Good relationships within the marketplace WHATS IN IT FOR YOU Allows you to work cross discipline from planning to investment, and in a wide variety of channels We’re completely dedicated to one client, meaning there are great opportunities to develop client relationships, as well as gaining exposure to their business beyond media It’s a great agency to work! We are very well resourced and we all have a very positive work-life balance
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Search Director
Sydney
Up to $120,000 incl. super
Our client is a media agency/community for a leading financial service company. With collaboration at the heart of everything they do, they have developed a shared vision with the client's marketing team as well as aligning their values and behaviours all of which are built on a foundation of trust and transparency. The agency is a team of 50 specialists working across all paid, owned and earned media channels using science & creativity to drive compelling, end to end media connections across the full ecosystem of channels. Their teams are built around discipline expertise and connected by a truly channel neutral planning and analytics team. Together they apply a scientific approach to planning , working in tandem with deep partnerships with key creative, media, technology, and data partners. THE ROLE Our client are looking for a passionate Search Director to join the team working across their financial services client.This role will work across all paid search in the group, leading a large team of SEM professionals. The SEM Director is responsible for campaign search leadership across the agency, managing campaign architecture, planning and implementation through their well-resourced team. The role has exposure to a range of technology stacks, complex performance frameworks and client-based data integration. The role also involves exposure and decisioning across business/performance digital strategy. It’s the perfect role for someone looking to develop their discipline-based leadership, but who’s not prepared to let go of the dynamic world of campaign management. Additionally, the role offers plenty of client exposure, and is perfect for someone who wants to either maintain or improve their client facing skills. Our side-by-side working relationship with the client team also offers exposure to agile working units across multiple parts of the organisation, not just media. This role reports to the Head of Technology and Digital Delivery. You will have a team of SEM Managers, SEM Executives and coordinators. The role in detail: Continuously improve planning and implementation standards across the team Being the leader and key point of contact for the media team across the client brands Working closely with the planning and agile working leads to activate campaigns Lead the relationship with media owners to ensure a strong understanding of the business Be a thought leader, staying across key industry updates and trends Ensure campaigns are activated in market with 100% accuracy, through your teamBe a leader in the agency, through your discipline and across the agency culture Attend agile working streams and meetings at the client when required Train, develop and coach your team in technology and campaign architecture standardsEXPERIENCE REQUIRED 5+ years experience and someone who is keen to teach, train, nurture and can work in a dynamic environment A passion for the media industry and a strong understanding of the search landscape A keen interest in driving performance of your client’s business A willingness to work within performance planning principles and technology platforms A preference to collaboration and team-based working Strong attention to detail Digital technology skills, specifically across Google and Adobe products Good relationships within the marketplace WHATS IN IT FOR YOU Allows you to work deep within your search discipline, but with exposure to broad business strategy and technology We’re completely dedicated to one client, meaning there are great opportunities to develop client relationships, as well as gaining exposure to their business beyond media It’s a great agency to work! We are very well resourced, we all have a very positive work-life balance and we have a fantastic culture
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Senior Performance Manager - Programmatic
Sydney
$90,000 - $110,000 + super + comms
Our client is a leading Australian-owned programmatic and tech company providing leading edge digital programmatic solutions for their clients. They are award-winning in both their field and culture. Not only have they been recognised in Deloitte's Technology Fast 50, they also placed in LinkedIn's top 10 Startups to work for. Our client is the Australian pioneer in the programmatic space.Their mission is to empower marketers with cutting-edge technology in a way that helps their brands connect with customers and help brands gain full control over their marketing technology stack so they can achieve measurable outcomes. THE OPPORTUNITYSenior Programmatic Campaign Manager reporting directly into the Head of Performance - a team lead and mentor for 1-3 people in an exciting and growth tech business.KEY RESPONSIBILITIESDeliver and optimise campaigns to meet performance KPI’s and client expectations;Develop, report and effectively communicate campaign insights and recommendations to clients; Present both in-campaign, and post campaign results and analytics to clients;Create and implement media strategies to meet campaign objectives and set ups in a timely manner;Effectively identify and solve campaign issues and negative trends;Provide online media and marketing expertise to all stakeholders;Participate in developing pre-sale strategies; proposals and campaign estimates for new and existing business accounts;Develop and respond to media briefs including channels, audiences and rates and campaign performance estimations;Possess up-to-date knowledge of the industry, tech and the wider digital ecosystem;Train, mentor, develop and coach team members and enjoy working collaboratively and developing colleagues;Oversee your team’s campaign portfolio and ensure that standard levels are met in terms of performance, campaign spend, media strategy and quality;Oversee your team’s media strategy and associated estimates used in new business proposals are accurate and competitive;Ensure your team possess strong knowledge of the digital ecosystem and keeps up-to-date with latest innovations and trends;The successful candidate will be a highly experienced and autonomous programmatic media trader with strong communication and client-facing skills. They will run a portfolio of campaigns which are of high-value and strategic importance to the business. They may have a strong involvement in the strategic development of new business proposal. ATTRIBUTES & ABILITIESRelevant tertiary education/degree qualified or equivalent experience;Minimum 3 + years' experience in digital/online marketing with 2 + years' experience in programmatic media across channels – Paid social experience is a plus;Experience using multiple DSP's and strong knowledge of ad-serving;A strong understanding of digital media buying principles, methodologies and the eco-system with strong analytical skills and complex campaign management;Highly organised, proactive and dynamic with strong leadership and communication skills; Ability to prioritise, consistently hit targets and multi-task;Ability to work independently and as part of the project team to strict deadlines;High attention to detail;You have a positive can-do attitude, enjoy challenges and are solutions focused. You thrive in a fast paced but fun environment;WHAT'S IN IT FOR YOU? Competitive package. A great culture and diverse workplace.A company with technology growth at its heart A great range of clients to work with.Being part of an award winning, recognised and growing tech company.
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SEM Trader/Search Executive
Sydney
Up to $80,000 inc. super
Our client is an award winning digital marketing agency. Established in 2004 and has grown into a team of over 100 running digital marketing campaigns in all forms of biddable media, from Search to Display and Paid Social Media. Our client has deep expertise in working with retail and travel brands internationally. Their specialism in Paid Search and Display, together with their culture is what sets them apart. They are a proudly independent agency with a culture that is positive, encouraging and ambitious. We are looking for someone to join their search team as SEM Trader with SEM performance experience. If you want to work in a fast growth environment, and play a leading role in shaping and building this critical area, you will find the agency provides an environment in which you can make a real impact and progress rapidly. If you want to slot into a team with a pre-defined approach and an established way of working, this is not the right role for you. You will be part of a team of Traders, working across a number of clients to deliver search campaigns. You will report into the Australian General Manager. This role is the lead search trader for the Sydney office and is responsible for maximising advertisers digital budgets according to their required goals. In more simple words, media traders will be responsible for defining / creating digital SEM strategies, implementing this in SEM platforms (various sophisticated technologies are used) and wisely spending a pre-determined budget - all to ensure client digital goals are reached & that they see a full return on digital investment. You will need to understand how to buy inventory via the technologies at what price and what keyword / audiences / strategies will be successful of a campaign.The emphasis of the role is very much on taking ownership of the end to end delivery of SEM campaigns, owning the campaign set up and execution, and running the team to ensure the service and the results exceed the client’s expectations. You will support the client services team in analysing performance, generating insights and working with the social and display teams to deliver a rich and integrated service to our clients. You will take a leading role in devising and planning the account strategy, working with the client services team to develop the client roadmap, identifying new opportunities and media planning to grow your accounts. Our client manages by outcomes which gives every individual the freedom to exercise their entrepreneurial talent and to take responsibility for the outcomes of their work. Qualifications and Skills Agency side experience as a Paid Search (SEM) TraderExperience of running SEM campaigns, developing strategies, optimising for performance, and developing and reporting back insights to clients.Have extensive experience in managing performance SEM campaigns is a must. A thorough understanding of the Search space, including keyword optimisation, testing and Paid SEM performance campaigns. Previous Retail experience is a bonus • Experience of other programmatic channels is a bonus Comfortable working with data to drive insights and recommendations Excellent team and client management, and organisational and interpersonal skills. Exceptional attention to detail and the ability to multi-task. Tertiary qualifications in Marketing, Communications or related area
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Communication Manager
Sydney
$75,000 inc. super
An exceptional opportunity within an independent 360-degree media based communications agency that will provide extensive learning opportunities, and support you as you establish yourself as an all-round media specialist.Our client is a fully integrated communications agency that remains fiercely independent and committed to providing expert advice and solutions. The business originally launched as an independent media agency 10+ years ago and have successfully transformed into a strong integrated communications agency. Our client provides fully integrated solutions and expertise covering the full spectrum of marketing communications including creative, digital production, research & insights, strategy & planning, social media management, data & technology, media planning & buying, digital & programmatic and influencer marketing.You'll be provided with on-the-go training and support, along with a skilled team and a suite of exciting brands.Our client develops best in market campaigns for their brands.THE MISSION Ensure the work developed is industry leading; constantly identify opportunities to improve the quality of thinking applied to the client’s business.Live and breathe the media and digital environment;Build market and industry knowledge – historical and current;Have a passion for new technology and a drive to innovate/challenge the status quo;Be focused on providing ROI for clients and the agency;Seek out opportunities to demonstrate personal leadership;Live and breathe the culture and values;Be a positive role model for fellow team members.THE ROLEAs Communications Manager you will play a crucial role in the daily operations across your client’s business.You will be responsible for managing the planning, buying and implementation of all client’s campaigns across all brands within your remit, with complete accuracy, and ensuring complete quality control of the output of all work from the Communications Executive(s) and Assistant(s). EXPERIENCE REQUIREDPrevious experience as a Senior Account Executive or related role (media planner / buyer, trading / buying executive, advertising sales, marketing) involving market analysis, budget deployment and management, negotiation, client relationship management, working to deadlines, coordination of multiple activities and reporting.COMMITMENT TO YOUOur client invests in the growth of their people through a customised training program.The business fosters and develops their people by giving them opportunities to shine and be recognised for their contribution through a significant rewards program. With offices in CBD and a great agency culture, this is an opportunity not to be missed.
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Group Business Director
Sydney
$135,000 incl. super
A great opportunity to step up in your career with our client which is a fully integrated communications agency that remains fiercely independent and committed to providing expert advice and solutions. The business originally launched as an independent media agency 10+ years ago and have successfully transformed into a strong integrated communications agency. Our client provides fully integrated solutions and expertise covering the full spectrum of marketing communications including creative, digital production, research & insights, strategy & planning, social media management, data & technology, media planning & buying, digital & programmatic and influencer marketing.THE OPPORTUNITYAs Group Business Director, you lead the strategy, planning and media investment process across key client business and major projects, by managing client business on a daily basis, being accountable for media output, being responsible for total management of your group’s accounts and managing staff and time. Overseeing thinking, driving integration, ensuring presentation and ideas are in line with brand essence and objectives, quality assurance, accurate and best insights, productive work processes and reporting efficiencies (reduce client day to day work load).KEY RESPONSIBILITIES Strategy developmentInterrogation of media brief: identification of key objectives: competitive and media market review: ideas generation / brainstorming: substantiation of recommended media selection and strategy.Media planningAnalysis of media/consumer research: definition of target audiences: setting communication goals: calculating planning costs: establishing and managing budget splits.NegotiationNegotiation of client discounts, added value, preferred placement, sponsorships and editorial. Thought LeadershipDevelop thought leadership throughout the company to ensure HYLAND is a credible, insightful agency both within the agency and the industry. AdministrationEnsuring all administration of planning/buying paperwork, account queries, regular reports, media information, timesheets, filing, etc. are being carried out by the team.People management and trainingStaff management, task delegation, time management, training and motivation.Client Relationship/serviceMaintenance of regular, appropriate, professional and amicable contact with clients: constant pursuit of better understanding of client business: constant pursuit of 100% excellent delivery against client expectations.Market KnowledgeMaintain up to date awareness of media trends, audiences/readership, prices and opportunities: pursue new communications ideas/channels. Strong awareness of clients' business.Competitive AwarenessRegular review of clients’ competitive market for better understanding of their business.ATTRIBUTES & ABILITIESPrevious media planning and buying experience – up to 10 years – across a broad range of clients, media, market analysis, budget deployment, management, negotiation, client relationship management, coordination of multiple activities. Offline media and TV planning is an important requirement.Has proven experience working with partner agencies (content, creative) to drive holistic responses to briefs.Demonstration of drive to achieve best results for clients.Strong organisational, time management skills and attention to detail.A keen team worker that is enthusiastic, possess a positive, can do attitude and keen to learn and want to join our collaborative and exciting agency family.Advanced in Word, Excel, Power Point and all office technology.Use and understanding of: Emma, Oztam – All eTam software, AC Nielsen data –eRAM, Adquest/Adex, BMD software – TV planning costs, report generation, TV Map & Media Wise, Roy Morgan Single Source – Tabulation, Media Analysis, Cluster Analysis, MMI, Product usage, Online – WARC and others as required.Must be eligible to work in Australia.WHAT'S IN IT FOR YOU?Competitive salary packageConvenient CBD offices with a great agency cultureA great range of clients to work with
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Digital Executive
Sydney
$60,000 incl. super
A fantastic opportunity to work with our client, who is a fully integrated communications agency that remains fiercely independent and committed to providing expert advice and solutions. The business originally launched as an independent media agency 10+ years ago and have successfully transformed into a strong integrated communications agency. Our client provides fully integrated solutions and expertise covering the full spectrum of marketing communications including creative, digital production, research & insights, strategy & planning, social media management, data & technology, media planning & buying, digital & programmatic and influencer marketing.THE OPPORTUNITY As Digital Executive, your overall objective is to manage key clients' investments through planning, buying and negotiation process across digital media channels - programmatic, search and social.KEY RESPONSIBILITIES Digital schedule constructionSite analysis and evaluation; weekly reporting and optimization, post reporting and analysis, managing production schedules and trafficking, digital buying and planning. NegotiationPursuit of discounts, added value, preferred placement, CPLs, PMP rates.Campaign maintenanceConstant pursuit of improvements and enhancements to schedules to better achieve communication goals and cost efficiency. Regular assessment of delivery against plans.Post analysis – Presented to ClientWritten report of audience delivery against plan, expenditure, achievement of communication goals, campaign effectiveness and insights.YOUR CAPABILITYPrevious experience in media buying/selling or related role (media/marketing assistant) involving market analysis, budget deployment and management, negotiation, working to deadlines, administration and reporting;Strong computer skills across Microsoft PPT, Word, Excel, Google Analytics;Solid knowledge of the digital landscape and market.WHY APPLYOur client is committed to building an inclusive and diverse environment where everyone can be their authentic self. You get a range of great clients, an awesome agency culture in central CBD and lots of learning to progress your career.
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Digital Performance Manager
Sydney
$85,000 Inc. super
A fantastic opportunity to work with a fully integrated communications agency that remains fiercely independent and committed to providing expert advice and solutions. They originally launched as an independent media agency 14 years ago and have successfully transformed into a strong integrated communications agency. You'll get the chance to work with their exceptional client list across health, beauty, food and lifestyle.Our client provides fully integrated solutions and expertise covering the full spectrum of marketing communications including creative, digital production, research & insights, strategy & planning, social media management, data & technology, media planning & buying, digital & programmatic and influencer marketing. As Digital Performance Manager, you report directly into the GM and are responsible for leading the Digital Performance Team including search, social and programmatic digital campaigns.KEY RESPONSIBILITIESLead, drive & develop campaign strategy for clientsManage SEM campaigns, strategy and buildLead all aspects of performance campaign planning, setup, optimisation & pacingDeliver leadership in digital performance best practiceManage overseas digital partnerships and contractorsProvide recommendations to key stakeholders on upcoming campaignsDevelop best in class processes for effective digital performance campaign deliveryOverall responsibility for campaign reporting to both client and managementOverall responsibility for campaign budgets and team costsREQUIREMENTSMinimum 2-3 years’ experience in Performance, SEM & Social, thorough knowledge of Search and all related technology and platforms.In-depth knowledge of SEM/Adwords/TrueView & Facebook Paid Campaigns.Understanding & knowledge of programmatic display & video highly preferred.Advanced analytical skills including advanced Excel skills. Ability to create rich insights from reports from both ad & analytical platformsTime management skills with strong attention to detailGoogle AdWords & Analytics certified.A keen team worker with strong communication to all key stakeholder levels. What’s in it for you? A competitive salary with central CBD offices, fantastic clients and a great agency culture.