A call to arms for Media Agencies to start specializing and become a true consultancy will see them evolve to survive the "great media depression" as more and more technologies and channels cloud the market.
My client has simplified the use of Programmatic, Social and Search to be not only ad value but successfully build media strategies for some of the largest brands in North America. With the planning and buying team running through a series of promotions after a successful Q2 - they want to add an Account Manager/Senior Account Manager to the Digital team.
IF you want to take on ownership, step into a client-facing role and receive recognition for outstanding work to a high standard, Keep reading on.
•Undertaking research and analysing data using industry resources as well as planning and buying tools.
•Identify and analysing various media channels to understand Consumer habits
•Making decisions on the best form of media – channel, and tactics, as well as the best ad formats; for specific clients and campaigns.
•Presenting media strategy and proposals to clients.
Planning and Buying
•Consulting clients on media execution and strategy.
•Working with the trading team to deliver on campaign plans
•Making and maintaining good relationships with media owners, and AdTech vendors.
•Managing day-to-day client queries, and building relationships to gain respect and trust in your judgement.
•Maintaining brilliant basics in campaign budget management, pacing and tracking.
• Evaluating and reporting on the effectiveness of campaigns in order to inform future campaigns.
Commercial & Client leadership
•Develop a strong understanding of your client’s marketing direction, challenges and opportunities in the market
•Ensure any challenges that arise are responded to and resolved efficiently & in a timely manner
•Manage client remuneration structure and growth pipeline
•assist and support with key pitches and other new business development projects
• Liaising with media owners, AdTech vendors, creative agency team, trading and specialist teams in SEO, SEM and Social to develop the media strategy, proposal, and campaign plan.
• 1-5 years in a media buying position ideally in an agency or at an ad tech vendor
•Experience with Optimization, buying and post-campaign analysis within a DSP preferred but not essential
•Great with numbers and data and being able to pull valuable insights to work collaboratively with the Account Management team.
•Client facing experience with QBRs, post-campaign analysis and brief response work.