Analytics Specialist

THE COMPANY

Our client is a Media Intelligence & Activation agency helping solve some of the biggest challenges for Marketers. They are a small team with big plans wanting someone to play an instrumental path in their growth strategy.

They bring together knowledge of communications theory, analytics and data & scaled technology solutions to solve some of the biggest challenges for Marketers; providing a full-service digital marketing offering to forward thinking clients.

THE OPPORTUNITY

Our client is looking for an Analytsics Specialist to join their marketing team. The position will require you to understand the business objectives of clients, identifying opportunities to add value, and having the ability to work with cross-functional teams (technical and non-technical) to implement digital solutions and drive outcomes for the client.

THE ROLE

Brief Responses:

Assess clients’ existing digital analytics maturity against stated business objectives.
Perform GAP analysis and identify opportunities to uplift analytics capabilities.
Scope realistic project timings and deliverables
Presentation of project recommendation

Strategy & design:

Identification of explicit and implicit business objectives
Tailor measurement approach to clients’ business objectives and work within existing analytics initiatives
Experimental design and A/B testing frameworks
Design digital data collection blueprint
Identification and collation of data sources
Architecture of platform integrations
Visualisation of solution architecture
Website & media tagging strategy
Consideration of any and all reporting & insights requirements
Thoughts towards long-term futureproofing solution

Implementation:

Liaise with IT teams on front-end website development.
Implementation of website and media tagging via a tag management solution.
QA of implementation – not only data integrity but the degree to which the solution achieves business objectives.
End-to-end construction of client reporting dashboards

Client management:

Lead client-facing presentations & training sessions.
Navigate relationship with clients’ existing agencies
Set expectations on outcomes and deliverables
Keep clients informed on technology and industry updates

REQUIRED EXPERIENCE/WHO YOU ARE:

Deployment experience with Google Analytics (360), Adobe Analytics, Google Optimize,
Working knowledge of data visualisation products such as Tableau, Datorama, Data Studio.
Thorough understanding of tag management systems
Able to read/write basic HTML/HTML5 /CSS/JavaScript
Demonstrated ability to lead in-person client meetings
Excellent analytic, quantitative and problem-solving skills with proven ability to deliver actionable insights

Beneficial:

2+ years in analytics, business insights, ad operations, or programmatic media buying.
Strong understanding of digital media buying and measurement preferred
Undergraduate degree in quantitative field.
Experience with:
Cloud platforms
Relational databases
Econometric modelling
Machine learning

THE INCENTIVES:

Our client places an emphasis on growth and learning. They will provide a tailored training program for you to advance and gain competency in areas that interest you as we believe firmly that when you do what you love your work can’t help but reflect that.

They lean on automation where possible, which means we spend less time on menial, time consuming tasks, freeing up our people to do more of what they love and actually adds value.

Be exposed to all of the benefits of being part of a growing small business and learning what it takes to cut through an ever changing and rapidly fragmented digital age.