Our client (part of a tier 1 media agency) is an innovative and disruptive investment solution designed to create unique opportunities that deliver tangible business benefits for their internal clients. These opportunities take many forms, such as inventory discounts, guaranteed outcome buying models, and bespoke packages, but ultimately always answer a strategic or business challenge that their clients are facing. They work closely with their media partners to identify these opportunities, and then take on a principle investment position in order to make them come to life on behalf of their clients. They are one of the fastest growing global solutions, with teams across the Americas, Europe, and Asia Pacific. In Asia Pacific specifically, Singapore is one of four APEX hubs, alongside China, Australia, and India.
We are looking for an ambitious and self-motivated Programmatic Manager. He/She will own the strategic planning and implementation for their assigned accounts. This position is both strategic and tactical in scope, to independently generate strategic insights for the campaigns in his/her portfolio and manage the end-to-end implementation and success of their campaigns and advertisers broader objective’s. This role requires deep understanding of the product and latest innovations and within the area of expertise. You will be responsible for the articulation of the recommended strategies, best practices and guidelines, and providing opportunities for innovation.
He/She will have at least 3+ years of integrated experience, hands-on and in digital media account management capacity, managing Search, Display, Video, Social and/or Programmatic Media Buying-preferably in with a leading digital agency, ad tech or network. The ideal candidate will have prior online trafficking and campaign management experience, strong analytical and communication skills, and prior experience with bid management platforms and active campaign optimization.
Manage end-to-end execution of programmatic buys: understand business objectives and provide strategic recommendations as well as campaign set up, QA, analysis, and optimization.
Respond to media RFPs and create new media proposals for assigned brands - effectively communicating digital strategies and rational for tactical approaches for each campaign.
Responsible for the success of campaigns through management and optimization of media buying to meet media metrics /business goals.
Proactively monitor and track performance across all campaigns and regularly review campaign performance with his/her unit
Provide regular insights to Agency account teams detailing performance, campaign optimizations, and new opportunities and manage monthly bill/pay and spend reporting coordination.
Participate in regular knowledge sharing sessions to provide content, discuss learnings and propose new strategies for optimizing and enhancing campaign performance
Preference to Economics, Finance, Mathematics, Business or other quantitative concentration
Solid understanding of programmatic buying technologies including DSP, Ad Networks and Ad Exchanges, Ad Serving, 3rd party Measurement and Verification, Creative Platforms.
Excellent verbal and written communication skills; comfortable in a consultative, client-facing environment
Ability to work collaboratively as part of a cross-functional and cross-cultural team
Ability to handle multiple projects in a fast-paced environment
Bachelor’s degree or equivalent work experience