Our client is a media agency/community for a leading financial service company. With collaboration at the heart of everything they do, they have developed a shared vision with the client's marketing team as well as aligning their values and behaviours all of which are built on a foundation of trust and transparency.
The agency is a team of 50 specialists working across all paid, owned and earned media channels using science & creativity to drive compelling, end to end media connections across the full ecosystem of channels.
Their teams are built around discipline expertise and connected by a truly channel neutral planning and analytics team. Together they apply a scientific approach to planning , working in tandem with deep partnerships with key creative, media, technology, and data partners.
Our client are looking for a passionate Audience Analyst to join the team working across their financial services client. This role will work across media and onsite web analytics for brand and performance campaigns.
The position will support our digital media strategist teams who work with clients to track, measure and communicate data driven strategies to a wider group.
The Audience Analyst is responsible for collating, analysing and reporting full funnel metrics across the banking group. The ideal candidate needs to make data informed decisions, collaborate with digital trading teams and digital strategists to drive continuous improvement and marginal gains across campaign performance. An analytical mindset and strong attention to detail is a must.
Previous Adobe/Google analytics experience is required to extract data and clearly communicate insights back to internal teams.
The agencies close working relationship with the client team also offers exposure to data insights and trends across the entire organisation.
The clients' business is a mature media client with an advanced technology roadmap, strategic planning frameworks and approaches to data. You will work across a range of technology stacks to assist you in bringing data insights to the heart of media delivery.
This role sits within the Performance strategy team and reports to the Digital Strategy Manager.
The role in detail:
Solid understanding of data driven strategies with ability to identify key data trends.
Ability to articulate data
Collaborate with different departments to ensure alignment of performance goals across business functions
Ability to analyse data through and identify opportunities for marginal gains across full customer journey
Work with digital teams to build out data driven hypotheses to improve overall customer experience and drive incremental digital sales
Ability to report and share performance results to key stakeholders. Experience in owning reporting conversation, using data at the heart of all insights and outcomes while demonstrating knowledge of business goals
Monitor trends in always on performance and share with relevant team to be actioned accordingly
Attend agile working streams and meeting at the client when required
Train, develop and coach your team in technology and planning standards
WHATS IN IT FOR YOU
Newly created team within the agency, lots of opportunity to shape the direction of the role and provides exposure across a variety of client briefs and channels.
This role is completely dedicated to one client, meaning there are great opportunities to develop client relationships, as well as gaining exposure to their business beyond media.
It’s a great agency to work for! They are very well resourced and have a very positive work-life balance
2+ years digital analytical experience
Experience across Google and Adobe products is a must
Strong attention to detail
Strong mathematics background – you must love working with numbers and enjoy new ways to look at/craft a story from data
Inquisitive - curious about all aspects of data analysis, with a desire to understand the how and why behind data.
Proficient in Excel, SPSS and PowerPoint
Keen to learn and nurture in what can be a dynamic environment
A passion for the media industry and a understanding of the media landscape
A willingness to work with different data tools
Good relationships within the marketplace
Good at working independently and as part of a close-knit team