Our client are a well known publisher who are looking to add an Audience Development Lead to their newly built commercial content team.
The Audience Development Lead will take ownership of commercial audience management including 3rd party audience relationships whilst delivering engaged audiences to the partners.
Delivery of daily KPI requirements to the partnerships.
Manage onsite inventory – Apple News and paid social (Facebook, Twitter, LinkedIn, Instagram, Pinterest etc.).
Analyse commercial reporting and review poor performing sites and pages.
Manage inventory on 3rd party platforms (Google AMP, Facebook Instant Article, Snapchat Discover etc.).
Liaise with Project Management and Editorial teams to ensure content is aligned with SEO strategy and Keyword targeting.
Have experience with onsite SEO.
Solid working knowledge of social media platforms.
Have experience with PPC and running multiple campaigns.
Be able to optimise ads and content across multiple platforms.
Have in-depth knowledge of online analytics.