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My client is a global player in the travel data space. They're looking for Campaign Management Lead, who will be responsible for delivering successful audience-based programmatic media programs across a portfolio of media agencies and clients. This role will provide thought leadership on audience strategies, optimization approach, and campaign architecture and will serve as a key lead in the expansion of relationships with their agency partners.


This role requires a highly collaborative individual who is analytical and uses data-enabled problem solving capabilities to deliver flawless campaign execution - meeting and exceeding client business goals and KPIs. The ideal candidate will have deep experience in programmatic campaign management (display, video, mobile, social); superior analytical thinking ability, excellent presentation and client servicing skills.

Key responsibilities

  • Manage campaign planning and account assignment processes across his/her unit

  • Ensure that his/her team is fully trained on all aspects of campaign setup, optimizations, tactics, third party data well as the development of writing and presentation skills

  • Assist the product team with the design of tools to allow automated single-point campaign optimization

  • Align client objectives with performance goals and consumer destination/transactional experiences

  • Develop, evolve and refine the campaign management process

  • Accountable for the success of cross-channel programmatic client campaigns

  • Execute all aspects campaign management processes - campaign strategy; tagging recommendations; console setup; delivery management (pacing, budget, spend); analysis and reporting

  • Help in designing and delivering performance updates, business reviews, new audience-based programmatic solutions and growth opportunity presentations to key agency contacts

  • Develop best practices for setting-up campaigns

  • Establish ongoing campaign-specific optimization strategies and tactics (audience and creative).

  • Design inventory bidding strategies to drive ROI+

  • Build and deliver client insight reports both quantitative and qualitative

  • Contribute to client business growth by identifying new opportunities that drive engagement, brand exposure and ROI+

  • Develop optimization strategies and tactics that will maximize client ROI

  • Design “creative” best practices for various client and campaign types

  • Establish internal infrastructure and process to ensure 24/7 campaign monitoring

  • Deliver case studies on campaign successes to support efforts of agency partners

Skills

  • 7+ years digital media experience across display, video, social and mobile

  • A minimum of 2+ year’s in-console audience-based RTB media and brand safety platforms

  • Deep knowledge of digital media systems and tools (i.e. ad servers, attribution, tagging, ad verification)

  • Data analysis experience

  • Proficiency in MSFT Office; deep experience with data analysis in Excel, including pivot tables and advanced functions

  • Experience with statistical toolsets a plus (i.e. SaS, Cognos)

  • Looker and Tableau a plus

  • Great technical proficiency with a marketing mindset and a fundamental understanding of dynamic media economics

  • Strong analytical, problem solving and critical thinking skills

  • Excellent written and verbal communicator

  • Forward / innovative thinker with ability to design / deliver within current capability, process, technology

  • Train entry level employees

  • Collaborative team-player yet comfortable with independence

  • Can multi-task, prioritize, and balance time across clients, multiple partner relationships and internal initiatives on a daily basis while maintaining a profound attention to detail