Commercial Director - AdTech Global Leader:
An outstanding opportunity is now available for driven & dynamic senior Digital Advertising Tech sales specialists with strong networks across all key Media Agency groups and a very strong understanding of the contemporary digital media ecosystem.
I'm partnered exclusively with a business at the forefront of Digital Advertising and they're looking for a new Commercial Director to help them build further on their new strategic approach to Marketing Agencies.
They have been around for over 10 years, with over 2000 global employees, are experienced working with over 20,000 Advertisers, as well as being one of the biggest spenders on the open web.
They are now going through a period of transformation and have decided to take their product, which traditionally has been sold directly to advertisers, and sell that solution to agencies for the first time in the UK. This has been trialled in other territories to great effect and it seems they're gunning for similar success in the UK given the strength of their product offering and the added value they can deliver for agencies and their brands. They have also heavily invested in product innovation to provide omnichannel marketing/advertising solutions for their clients.
They have accumulated first-in-class data on online shopper behaviour and understand online shopper's identities. They have this data for over 2 Billion users which is quite unbelievable. They can combine this with sophisticated AI to deliver complex targeting for brands advertising campaigns to deliver outstanding results. They would argue they have the best product in this space, which is hard to argue with on the face of it! Any brand engaged in online commerce, will want access to this shopper data.
Leading this agency sales team, while rolling up your sleeves and making high level conversations happen that can drive revenue for the business across agency groups is the task in hand, with experience in all the core areas of digital advertising: display, video, programmatic absolutely required.
• Develop sales agency strategy in the UK territory to deliver critical revenue growth.
• Recruit / manage the Agency Sales and AM teams.
• Develop strategic and strong partnership with agencies at senior (top) management / board levels
• Directly contributing to revenue targets leveraging your network and industry knowledge (Agency & Advertisers)
• Collaborate effectively with internal teams (Marketing, Legal, Account management, Technical Solutions, Creatives and Product) to support the sales efforts
• Identify and understand trends within industries to help generate further new business
Who are you?
• Previous successful experience developing & managing a sales team in digital media / advertising
• Very strong understanding of online AdTech ecosystem
• Fluent in and able to discuss in omnichannel marketing strategies, the digital ecosystem and ecommerce
• Existing strong relationship with agencies and advertisers in the UK
• Very client facing
• Reputable track record of driving new business, able to open doors across clients at all levels
• Strong negotiation, influencing skills and an ability to persuade in a complex and constantly evolving and changing environment
Interested? Please get in touch and apply below!