Digital Director (Planning)
£80,000 - £90,000 | London | Challenger Media Agency
Digital as we know it adapts and changes all the time. With that advertisers need to best approaches that combine all of what digital offers. Media agencies have traditionally (and rightly so) relied on comms planners to create ideas off the back of insights & audiences and that's not going to change. However, does it actually help advertisers understand the broader picture of digital? Does it give them access to the best advice on new platforms? It may do, but there is always room fro improvement.
This agency (known for working with challenger brands) are creating a new layer, inbetween the comms planning & digital activation teams. Some might call it a centre of excellence when it comes to digital, but it will be made up for 6 to 8 digital planning experts (all Account Director and above) to build the best ideas using cross-digital appraoches and help educate and guide advertiers on the new and evolving platforms & channels. Finally a role that includes DooH & Digital Audio alongside the others.
So, this role would be leading that team, being the most senior digital expert within the team! Also just to clear up, this doesn't involve or oversee the activation teams, however it does involve overseeing they deliver to your standards.
What's the background needed for this role?
Digital Native - Deep digital planning experience across Social, Video and Display and interest in technology and innovation.
Curiosity - Curious to look beyond what’s already in place and find a better solution.
People Leader - Drive to ensure people's development & goals remain at the heart of their work.
Media Knowledge - Expert media knowledge, understanding the synergy between digital & traditional channels.
Future thinker - One eye on what's next and how it impacts the world of media.
Commercial thinker - Where can both advertiers & the agency excel.
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