A fantastic opportunity to work with our client, who is a fully integrated communications agency that remains fiercely independent and committed to providing expert advice and solutions. The business originally launched as an independent media agency 10+ years ago and have successfully transformed into a strong integrated communications agency.
Our client provides fully integrated solutions and expertise covering the full spectrum of marketing communications including creative, digital production, research & insights, strategy & planning, social media management, data & technology, media planning & buying, digital & programmatic and influencer marketing.
As Digital Executive, your overall objective is to manage key clients' investments through planning, buying and negotiation process across digital media channels - programmatic, search and social.
Digital schedule construction
Site analysis and evaluation; weekly reporting and optimization, post reporting and analysis, managing production schedules and trafficking, digital buying and planning.
Pursuit of discounts, added value, preferred placement, CPLs, PMP rates.
Constant pursuit of improvements and enhancements to schedules to better achieve communication goals and cost efficiency. Regular assessment of delivery against plans.
Post analysis – Presented to Client
Written report of audience delivery against plan, expenditure, achievement of communication goals, campaign effectiveness and insights.
Previous experience in media buying/selling or related role (media/marketing assistant) involving market analysis, budget deployment and management, negotiation, working to deadlines, administration and reporting;
Strong computer skills across Microsoft PPT, Word, Excel, Google Analytics;
Solid knowledge of the digital landscape and market.
Our client is committed to building an inclusive and diverse environment where everyone can be their authentic self. You get a range of great clients, an awesome agency culture in central CBD and lots of learning to progress your career.