Our client is an innovative AI Platform which enables brands to deliver the best and latest content in real-time across owned digital channels. Their current client roster is made up of some of the biggest household brands, primarily in the consumer products, insurance and telecoms sectors.
They are looking for a highly motivated, problem solving and commercially minded Marketing Manager to take on a leading role in achieving their scale up targets.
You will be responsible for;
Developing targeted positioning and messaging that differentiates the platform in the market.
Developing the marketing tools and campaigns to attract qualified prospects and secure new subscribing customers.
Creating targeted marketing collateral such as social media, blog articles, white papers, videos, webinars and breakfast briefings to drive the core messaging for externally-facing content.
Driving traffic to the site through organic and paid activities.
Optimising presence and performance on priority social channels.
Defining and executing targeted email campaigns.
Deploying an agile marketing approach based on access to strong data and a test, learn, grow methodology.
Participating in product and go to market strategy and tactical planning sessions and providing educated recommendations.
The ideal candidate will;
Have prior experience of working within a SaaS based B2B (or B2B2C) start-up or a growing tech company.
Have sharp analytical skills with the ability to understand and consolidate customer and campaign data and insights into a clear marketing value proposition and strategy.
Have a proven track record in lead generation with mid-market through to enterprise brands.
Have the ability to interpret and communicate complex technology product messages into customer facing content.
Be a creative thinker with good presentation and interpersonal skills.
Be able to work independently and collaboratively in a high pressure, fast growth environment.