Our client is a media agency/community for a leading financial service company. With collaboration at the heart of everything they do, they have developed a shared vision with the client's marketing team as well as aligning their values and behaviours all of which are built on a foundation of trust and transparency.
The agency is a team of 50 specialists working across all paid, owned and earned media channels using science & creativity to drive compelling, end to end media connections across the full ecosystem of channels.
Their teams are built around discipline expertise and connected by a truly channel neutral planning and analytics team. Together they apply a scientific approach to planning, working in tandem with deep partnerships with key creative, media, technology, and data partners.
Our client is looking for an experienced and passionate Digital Media Strategist. This role will work across paid media and onsite web analytics for brand and performance campaigns.
The Digital Media Strategist is responsible for collating, analysing and reporting back full funnel performance metrics across the financial services products. The ideal candidate needs to have an analytical mindset with strong attention to detail. Previous Adobe/Google analytics experience is required to review data to build performance strategies to drive incremental value to the client’s business.
The position will support the client with tracking, measuring and communicating performance strategies to a wider group and will require a test and learn approach to drive the business forward.
Additionally, the role offers plenty of client exposure, and is perfect for someone who wants to either maintain or improve their client facing skills. Our close working relationship with the client team also offers exposure to business units across the entire organisation, not just media.
The client business is a mature media client with an advanced technology road-map, strategic planning frameworks and approaches to data. You will work across a range of technology stacks to assist you in bringing campaigns successfully to market.
The role in detail:
Deep understanding of performance strategies with experience of identifying key performance indicators
Collaborate with different departments to ensure alignment of performance goals across business functions
Ability to analyse data through and identify opportunities for marginal gains across full customer journey
Work with digital teams to build out data driven hypotheses to improve overall customer experience and drive incremental digital sales
Ability to report and share performance results to key stakeholders. Experience in owning reporting conversation, using data at the heart of all insights and outcomes while demonstrating knowledge of business goals
Monitor trends in always on performance and share with relevant team to be actioned accordingly
Attend agile working streams and meeting at the client when required
Train, develop and coach your team in technology and planning standards
WHATS IN IT FOR YOU
Newly created team within the agency, lots of opportunity to shape the direction of the role and provides exposure across a variety of client briefs and channels.
This role is completely dedicated to one client, meaning there are great opportunities to develop client relationships, as well as gaining exposure to their business beyond media.
It’s a great agency to work for! They are very well resourced and have a very positive work-life balance
Analytical mindset, comprehensive experience across Google and Adobe products
Strong attention to detail
3+ years digital experience
Keen to teach, train, nurture and can work in a dynamic environment
A passion for the media industry and a strong understanding of the media landscape
A willingness to work within performance planning principles and data driven planning tools
A preference to collaboration and team-based working
Good relationships within the marketplace