One of the largest global advertising technology companies is building a product marketing team with the first piece being a Director of Product Marketing. The Director of Product Marketing will have the responsibility of molding and leading a new team which will focus on taking new products to market and collaborating closely with global stakeholders to ensure the continuity of the overall brand presence.
You will work closely with senior stakeholders to create strategy and guide the direction of the business. After a very successful year they are now looking to strengthen their product positioning and their go-to-market plans in order to continue their impressive growth.
They are looking for a marketer with experience at a senior level in a technology firm who is also familiar with the advertising/media landscape and has a strong track record at this level. They offer a great culture to be a part of and a very flexible working environment to ensure all their staff can choose what works best for them.
Own and deliver the product marketing strategy and report in detail on progress against targets as well as owning the P&L
Build a strong working relationship with product teams and be involved in new product development and the fine-tuning of existing products for increased performance
Develop a thorough understanding of consumer preferences and attitudes
Track the product performance post launch and analyze with marketing and product colleagues
Manage Product Marketing team and regularly review performance
Ensure that market knowledge across the team is always up to date and shared with counterparts\
Track record of successfully launching products in the technology space
Passionate about products that make a difference
Excellent product performance analysis and research skills
Experienced working with senior stakeholders on several projects simultaneously
Line management experience of product focused individuals
Created and delivered successful marketing strategy