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General Manager (China) 

Full Time Position


Ultimate Asset is the exclusive talent acquisition partner for Hivestack. Hivestack is a global, full stack, adtech company that powers the buy and sell side of programmatic digital out-of-home (DOOH) advertising. 


Hivestack is the fastest growing global Out of Home (OOH) ad tech platform. Just three years old, they already have a presence in the US, Canada, Australia / New Zealand, UK, Germany, France, Netherlands, LatAm and other APAC countries. We are a fast-growth start-up and we need people with a fast-growth mentality to join the global team of Hivestackers. 

The Role

The vision is that the General Manager of the region will be overseeing all supply, demand, and data partnerships, and act as the direct manager for those in region (solid line and dotted line) but with direct reporting responsibility to the Country MD.

Their platform stack currently operates in a modular system which allows partners to work with them in flexible ways but comes in 5 major areas-. 

  1. The ad server, helping traditional sales people sell campaigns on an ‘audience’ basis rather than a ‘panel’ basis.

  2. The SSP - partnering with supply partners to help sell their inventory to demand partners via programmatic technology

  3. The DSP - helping demand partners to utilise programmatic technology to make their DOOH planning and buying more data-driven, more accurate, and working alongside their other media programmatic efforts

  4. Audience planning and buying - using incredible data resources to help index which sites will be most effective times to advertise, setting up location-based geo-fences to best capture the target audiences and allowing demand and supply partners to target consumers OOH in a more granular and data-driven way than ever before

  5. Campaign measurement - partnering with the best in class data partners to identify physical store visits during / after a campaign to bring another level of accuracy and accountability to OOH

Key responsibilities

  • To deliver and oversee the Regional vision and revenues as set by the Global CRO, and Hivestack CFO.

  • To help lead all demand-side sales strategies into Agencies, trading desks, omni-channel DSPs and Poster Specialists, in order to drive enhanced revenue generation for the business, and understanding where to focus our efforts.

  • Working with the Publisher Development team to attract new supply partners and to maintain relationships in your region.

  • To own the territory sales performance, reporting directly into the Global CRO all sales strategy successes, weaknesses, opportunities and threats

  • To clearly communicate and confidently sell in Hivestack’s value proposition, market offerings and USPs to senior stakeholders. This will include strategic presentations as well as being able to physically demonstrate the platform live to clients.

  • To collaborate within the global sales team to deliver a standardised and joined up approach to CRM, ensuring consistency of reporting (including contact reports, pipeline management, revenue forecasting and budgeting)

  • To provide leadership and guidance to the Country sales and support team, developing ongoing targets and taking responsibility for the teams performance against those targets

  • To establish a Region-specific training programme to ensure consistency of message in market

  • To deliver on Regional opportunities when they arise to improve sales performance or enhance business profit

  • To deliver clear sales management processes for all existing and new demand partners to ensure high levels of service are maintained at all times

  • To regularly review territory supplier relationships, collaborating with the hubs publisher development lead to ensure supply partners are well managed

  • To report into head office all challenges, resource requirements and issues in order that we deliver excellent performance in every region.

Core Skills

·      Demonstrate experience of working in a fast paced, high growth environment and managing a successful sales team or product

·      Knowledge of, and good relationships with, all demand-side partners in your Region, including agencies, trading desks, omni-channel DSPs and OOH Specialists. Experience of working across multiple countries, languages, cultures and time zones would be an advantage.

·      Excellent communication, interpersonal and presentation skills, including the ability to showcase the platform live to clients

·      Commercially focused in everything you do

·      Experience of managing senior stakeholders negotiations

·      Ability to meet targets, deadlines and work under pressure, and as part of a global matrix system

·      Innovative prospecting skills

·      In depth knowledge of territory – both supply and demand side

·      The ability to work and operate remotely, and as part of a global team across multiple timelines. This is a role for someone who can self-motivate and self-start, but with the ability to communicate back in to global HQ with key results and areas that need support.

Cultural / Fit

  • Hivestack is a small team that is growing fast, and it is important to get the culture right as they spread around the world. We are looking to build a global network of incredible and diverse talent.

  • We want people who see opportunity and excitement in every opportunity, people that can adapt quickly to change, who are flexible in their approach to creative challenges, who don’t give up (ever) and are open and transparent with each other.

  • They are a small (but perfectly formed) team, and this role is for self-starters who are able to manage themselves, take control of their workloads and working with the VP’s Demand and Global CRO, be sure of a strategic direction and to execute against that.

  • Programmatic OOH is a very new technology, and as such the talent pool is new. In terms of where we have seen are most success so far you will either be experienced in all things OOH and DOOH, or you will have come from a digital / programmatic / adtech background.

  • If you have come from an OOH / DOOH background, we would expect a strong knowledge of the evolution of programmatic technologies in OOH, comfort with data and its usage on OOH, automation, and the challenges of moving from a panel sell to an audience sell.

  • If you have come from the digital / programmatic background, we need to know that you understand the evolution and development of programmatic OOH, the main players involved in your region, knowledge and relationships with the trading desks, omni-channel DSPs and agencies.

  • These roles are all about action, and delivering results quickly in a world that is exploding globally.

We are incredibly excited to be taking on these new key hires in new markets and watching Hivestack grow and grow across the world. We can guarantee a fun ride, hard work and some great success ahead.

If this sounds like you, please get in touch for a confidential conversation.