Global Digital Director
Integrated Advertising Agency
Digital Media Planning
Hybrid working model (3 days per week in the office)
£70,000 - £80,000
Luxury, Automotive, Technology, FMCG (Portfolio of clients)
This is an opportunity to sit within a team that a lot of marketers have been crying out for, a media unit sat at the very early stages of the creative & campaign process. Here we have a well-known integrated advertising agency, who in 2022 launched a media planning division/consultancy with one aim. To ensure creative is optimised correctly for media execution and the two are joined together from the very start.
Has this been a success? To put it bluntly, this team started as a team of 3 and has grown to 14 people in the space of 12 month. That’s because the philosophy of their strategy has worked and has driven business wins both from existing and new clients.
What’s the opportunity as a Global Digital Director?
This role is to come in and support the Managing Partner across all things digital within this agency as well as developing your client relationships at the highest level on day-to-day basis. Your role is all about supporting your team, the agencies growth in digital, building the technology stack, defining digital strategy & developing your clients media capabilities across international markets.
You’ll sit as part of a leadership team, in partnership with the Managing Partner & Head of Strategywork directly with clients, vendors, technology partners & creatives, to drive the digital media agenda across Programmatic, Social, Search & other channels. All with the aim of bridging the gap between business strategy & digital media planning.
You’ll begin with a team of 3, in each discipline of media (Paid Search, Paid Social & Programmatic) and your role is to continue their growth, offer support to their plans, help develop the agencies digital offering & ensure that execution is met to the highest standards.
Whilst the UK market is always involved in their media plans, this role stretches beyond that and into a more international position, covering markets across Europe & North America (region/global experience isn’t a must, but a preference).
Innovation is also a key part of the role, bringing new ideas to the table through platforms, partnerships & creative media solutions.
What are we looking for?
Expert knowledge across digital channels, PPC, Paid Social & Programmatic.
Blend of experience between DR & brand campaigns.
Innovation & Technology led, ensuring you remain at the forefront of advertising & marketing technology.
Natural hunger to be closer to the creative process, and understand how media can impact that.
Proactive & curious, this division is still new, it needs a media “start-up” type mentality.
Previous UK, multi-market or international experience.