This is a role unlike any other. It’s the first of its kind for this media agency, for this client but also for this location. New York is the North American hub, and in some cases the global hub for many clients, however with this particular client (one of the biggest sports brands in the world) they’ve had their own agency team located near their global HQ on the west coast.
So, with NYC becoming the biggest hub for technology, inter-connectivity with other offices and fundamentally the best talent. They’re looking to add a senior strategist who can lead communications planning out of New York for mainly global projects.
However, there is a twist. This isn’t your typical (normal) communications/media planning role, it’s a new breed, it’s someone who can get them back to the top of podium for their use of consumer insights & data.
The brand have been well known for their creative and innovation media campaigns throughout the years, picking up some of globe’s most desired awards, however the likes of Spotify & Netflix have now crept ahead, creating campaigns that use consumer data as the heart of their stories.
They need someone to be that person, someone who can craft a global media idea, that can engage consumers, speak passionately about sports, drive innovation to the highest degree but fundamentally can understand how to do this, whilst working out of data and using the analytics team to drive the above.
As it’s a global and a communications planning role, but we do need a strategic background, not just media planning. You’ll partner with the regional teams located across Europe, Asia & other parts of the US on the craft of global ideas.
Looking for that change in career and want to try something that allows you full scope to lead on media for one of the best and biggest brands in the world, apply now or get in touch.