Head of Marketing - Consumer Platform, Start-Up
London | £75,000 - £85,000
A role like this can be truly career changing, an opportunity to have a major impact on a growing start up that can revolutionise the industry they work within.
I'll start with a little about the business & the product that they offer. It all starts with the word "choice", the choices we make in life have a huge impact on the future, some choices are easy, some are hard and some are even influenced by factors outside of our control.
When it comes to the big decisions in life, we need impartial advice, especially when we are talking about financial decisions, be it mortgage advice, solicitors etc. and that is exactly what this brand do. They offer consumers impartial advice and connect them to the right advisors.
That stats about the platform speak huge volumes, helping millions of consumers make the right choices in an easy & simple environment. Now, the big question is why do they need this person and how does it fit into their next phase of growth?
Some would call them a start-up, some would say they are an established business. They've been on a journey and today they are looking to continue their consumer growth! The review's and the feedback show they are doing something right, and it's all about making sure new consumers know about the product but then also act on using it.
Fundamentally this role is about overseeing and managing the consumer marketing division, helping develop their acquisition and engagement strategy, as well as building the marketing infrastructure for future success of the team & company.
So what are we looking for and what does this role involve;
Proven experience in working for a growing start up or a b2b2c platform or product.
Excellent understanding of acquisition strategy and performance marketing channels.
Understand how to engage with current consumers and build a strategy on retention as well as acquisition.
Comfortable in a/b testing, and ready to continue trialling new channels & techniques.
Experience in managing a team (at least 3 people) with ambition to grow.
Previous budget management experience is crucial.
For more information, please apply now or get in touch on Alex@ultimateasset.com