Head of eCommerce, Major Global Agency Holding Group – Netherlands and Belgium
Competitive salary + benefits
Our client is one of the pre-eminent global media agency networks and leads the way in terms of strategic thinking, big media ideas and technological innovation through it’s different platforms and offerings.
We are looking for a visionary Head Of eCommerce subject matter expert who will be the go-to expert within the organisation, tasked with founding the offering and developing the commercials of the full service eCommerce consulting offering for all clients and partners across the group in EMEA. The Head of eCommerce has the fantastic opportunity to lead, grow and build a full functioning upstream consultancy brand within the wider organisation as part of my client's overall media and marcoms offering.
The core focus will be around solving eCommerce Business challenges through effective data-strategies, improving the conversion and digital experience of client’s brands on pureplay market places such as Amazon, DTC offerings, retailer websites, using Social commerce and how all of this links to clicks and mortar, how to enhance their search ability and drive through to purchase and conversion.
The successful incumbent will be tasked with rolling out their successful strategic eCommerce model across the wider agency group in terms of strategy, best practices and successful eCommerce models. The Head Of eCommerce will be responsible for delivering growth of this function and scaling the consulting business across the Netherlands and Belgium.
Provide strong client facing strategic leadership, in a consultative manner that gives clients in our group an edge on their eCommerce strategy
Amazon knowledge, D2C, social commerce and bricks and mortar are the four pillars of knowledge required for this role
Be an evangelist – educate clients and provide external and internal agency thought-leadership
Create successful strategic planning frameworks and models of working utilising all available channels
Accountable, responsible for the delivery of upstream consultancy across the market and agency
Build a successful strategy and consulting team who acts as a conduit for the local market when developing eCommerce transformation for clients.
Develop a profitable business pipeline and create business plans to grow eCommerce across the group.
Ensure client satisfaction at every stage of the process
Ensure the connection and integration with performance and biddable solutions teams where these are fully embedded within the agency.
Create the best-in-class full-stack eCommerce model utilising content strategy, eComm add ons such as ratings and reviews, how to work with retail verticals, media planning, in market performance and biddable solutions) and also modulate approach that is industry specific for current and new clients.
Continually lead on presenting to clients industry/market research findings, eCommerce search trends, eCommerce growth areas, new models to consider
Lead, build and develop a team via establishing a new practice
Participate in and lead new business pitches where required
Work with partner organisations, vendors and internal resources to continually refine and ensure the eCommerce function is leading the way in terms of innovation and best practices.
10 + years’ experience in eCommerce at either a digital agency or client-side
Be a proactive self-starter
Can do attitude, driven, determined
Experience managing search projects to enhance eCommerce performance
Strong presentation and public speaking skills
Experience managing paid search co-ops with retail or manufacturer partners
Enjoy educating clients about how optimizing search can drive eCommerce efforts
Be ambitious, driven and passionate about all things eCommerce, with an excellent knowledge of how search serves as the backbone of online purchases
Be forward thinking in terms of future-gazing and relate this into defining, innovations, product and operational structures
Possess good all-round comprehensive knowledge of direct and brand marketing principles and strategies
Have an adaptive style in being able to communicate often technical ideas in simple terms
Good negotiating skills and strong with excel and numbers