The “netflix of sports” are looking for someone to head up their Marketing Analytics function!
This role is integral to the business, heading up 10-15 Marketing Analysts. You will be line managing, aligning business strategy with hands on & driving the value of marketing analytics.
These analysts are specialists across digital media, digital analytics, marketing analytics, CRM & Customer Insight. This position really focuses on mentoring the analysts who are measuring the effectiveness of digital media activity for the business. They are specialists in performance marketing, media buying, paid media spend and doing advanced analytics to be able to provide that insight to the business. Leading engagements around digital media measurement and things like marketing mix modelling etc.
You do not need to be hands on anymore, but if you don’t have a hands on background you might struggle to support the analysts day to day. The skill sets you will find span across SQL, Tableau, Datorama, Google Analytics360, Python, CRO & more!
Ideal background should include:
Line Management - years of solid experience managing teams specific to Digital Media & Marketing Analytics
Analytics – experience as an analyst, working on customer insight, digital media insight, digital analytics
Strategy & Business facing – the ability to make data less complicated to non-technical people and help them to see the value of your work as a team