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Location
Shanghai
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Sector:
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Contact:
Juan Diego Mesquita
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Contact email:
jd@ultimateasset.com
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Consultant:
Juan Diego Bermúdez Mesquita
THE CLIENT
The Client is a Global Media Agency that stands for innovation and that has a proven track record of success across the globe.
JOB DESCRIPTION
We’re looking for a Head of Programmatic that will be capable of providing insights-driven media and measurement strategies, strengthening client & partner agency relationships and collaborating with cross-departmental teams. This role will lead all programmatic efforts across the network on a top 3 market for the entire network.
RESPONSIBILITIES
Leading by example in terms of attention to detail, general work ethic, empathy and internal/external professionalism
Collaborate across disciplines, specifically planning and analytics, to craft best-in-class, holistic omnichannel media strategies rooted in driving tangible business outcomes for large brands
Develop and deliver sophisticated media investment strategies to clients, derived from industry insights and best-in-class expertise and thought leadership
Provide clear delegation of responsibilities across your organization and making expectations for success clear and concise
Demonstrate the ability to navigate a portfolio of brands within a larger conglomerate or business group and gain a deep understanding of their unique company architectures to ultimately build the strongest holistic relationship possible
P&L Responsibilities
EXPERIENCE
Deeply familiar with the the Programmatic Landscape in China
Proven output rooted in highly strategic thinking that leveraged unique insights to drive success
Examples of leaning into new/emerging platform opportunities to drive media innovation