Founded in 2011, my client is the inventor of outstream video advertising and the leading native video advertising marketplace. A global company with 39 offices across 30 countries, they are leading the adtech industry and expanding their APAC team.
This regional position will be based in Singapore.
The Insights Manager role is critical, you'll be managing research projects such as pre-testing, advertising/creative effectiveness, cross-media and audience measurement for clients and agencies in the APAC region, leveraging in house measurement solutions or working with third-party agencies. You will also develop and maintain relationships with different research vendors - Neilsen and Kantar Millward Brown, to name a few. On top of the classic research, there will be scope to pitch your own ideas and innovative approaches.
Working very cross-functionally on an international scale, the Intelligence team is in charge of building solid measurement solutions for clients and demonstrating how they drive the business outcomes they desire as well as producing insights related content for sales support.
You will be working across a diverse range of clients, spanning from tech to retail, from telecommunications to FMCG. Liaise daily with the Sales, Marketing, Data, Ad-Ops, Publishing and Studio teams.
The work environment is very informal and dynamic, perfect for a hands-on, proactive person who doesn’t shy away from picking up the phone or arranging a meeting in order to get the job done effectively.
This is a role that suits a well-organised person with an eye for detail and with a minimum of 5 years’ experience within the market research and/or digital media landscape.
The ideal candidate is proactive, has high standards of client service and a consultative approach.
Leveraging audience data (Comscore, GWI…)
Coordinate and execute research projects independently – from taking to the brief to report delivery – with assistance where needed from the Director of International Research
Select suitable partners to run the study
Educate Teads’ sales teams and give recommendations on the best research methodologies for a given project
Keep track of projects and prepare regular updates for the team and salespeople – including costs, results, learning and best practices
Troubleshooting of issues and management with the tech and ad-operations team
Extraction of campaign/audience-based insights and creation of decks for client presentations
Client presentations over the phone or face to face
Proactively pitch new research ideas and stay up to date with new vendors and trends
Case-study creation of examples of best results
Understanding of the programmatic media landscape and data
Previous experience managing multiple projects
Research and project management experience desired
Strong analytical skills
Experience in leading conference calls and dealing with clients
Proficient with Excel and PowerPoint
High level of written and spoken English
Educated to university-level degree