My client is looking for a Marketing Manager, APAC, who is a fully dedicated business leader, working with SVP APAC and VP Global Marketing to shape the marketing and communication strategy for their APAC market.
You will be responsible for all aspects of marketing and communication including driving a top-notch industry presence, identifying and participating in the main APAC events, driving the right mix of events, developing key messages for sales teams, targeting specific press relations campaigns, leveraging data and content into interesting sound bites.
Create world-class marketing communications across APAC markets, clients, and publisher portfolio.
Develop and execute APAC’s media and local key messaging strategies, at the same time, making sure all communications are in line with the global marketing strategy.
Collaborate with APAC sales and publishing team to ensure they are supported with marketing collateral and content to promote the best success stories.
Responsible for managing global events programme, ensuring events are delivered effectively and efficiently.
Develop thoughtful leadership materials designed to enhance clients’ and the industry’s understanding of online video advertising.
Work closely with the global marketing team to create innovative content that can be used by sales teams to generate new leads, educate clients and partners.
Develop ways to drive growth and scale by using data and metrics.
Manage and execute social media strategies (B2B)
Develop materials for marketing efforts, including updating media kits.
Previous working experience in communications and marketing is essential, within the digital industry is a plus.
Worked with a wide range of media, developing media strategies and relations, preparing press releases, etc.
Deep understanding of the advertising/marketing industries and the opportunity that exists.
Creative and able to bring new ideas for marketing campaigns.
Excellent written and spoken in English.
Experience managing a multidisciplinary marketing team, including online marketing, PR, events, lead generation, creative, research, and analytics.