Media Account Director
Integrated Advertising Agency
Hybrid working model (2 days per week in the office)
£45,000 - £55,000
Luxury Automotive Brand
This is an opportunity to sit within a team that a lot of marketers have been crying out for, a media unit sat at the very early stages of the creative & campaign process. Here we have a well-known integrated advertising agency, who in 2022 launched a media planning division/consultancy with one aim. To ensure creative is optimised correctly for media execution and the two are joined together from the very start.
Has this been a success? To put it bluntly, this team started as a team of 3 and has grown to 14 people in the space of 12 month. That’s because the philosophy of their strategy has worked and has driven business wins both from existing and new clients.
What’s the opportunity as a Media Account Director?
This role is to come in and lead the media planning and client team, owning the relationship on day-to-day basis. You’ll have a team of two to support you, but a wider team of 8 behind you. You’re the client lead, helping shape their media plans and bridging the gap between business strategy & media planning.
Whilst the UK market is always involved in their media plans, this role stretches beyond that and into a more international position, covering markets across Europe & North America (region/global experience isn’t a must, but a preference).
As this role has wider market responsibilities, it means your role also leans into strategy, working in partnership with the agencies Head of Strategy, you’ll lead the strategic development on a quarterly basis, ensuring that media plans brings ideas to life.
Innovation is also a key part of the role, bringing new ideas to the table through platforms, partnerships & creative media solutions.
What are we looking for?
Previous media planning or communications planning experience.
Natural hunger to be closer to the creative process, and understand how media can impact that.
Proactive & curious, this division is still new, it needs a media “start-up” type mentality.
Previous UK, multi-market or international experience.
Experience across both digital & traditional media channels.
Planning Tools including: TGI, GWI, Ad Dynamix etc.)