Our client is a media agency and has a great contract opportunity for a Planning Director with a strong skill set in digital performance media starting in September for 10 months.
Our client is a team of 40 specialists working across all paid, owned and earned channels using science & creativity to drive compelling, end to end media connections across the full ecosystem of channels.
The Planning Director is responsible for campaign planning and channel strategy, with experience working across performance campaigns (digital and offline) and a track record of data driven decision making. This role will focus on a financial client with a specific portfolios cross Personal Loans and Credit Cards. A thorough understanding of the Australian media landscape is a must.
The successful candidate will act as the main client liaison at a client portfolio level and feel comfortable having client and publisher conversations at a senior level. Their ability to foster strong relationships and experience to manage fast paced projects in a cross functional team will help them succeed in the role. We are looking for a candidate who understands the role and interplay of performance and brand campaigns and has a channel agnostic approach to planning.
The key responsibilities of the role are
Leading the credit card and personal loans portfolio, of Westpac Banking group
Acting as key point of contact for clients, coordinating the workflow and all responses required
Working with econometric and attribution models to optimise channel selection and budget splits as part of the planning process
Leading delivery of response to brief across client and agency (end to end process)
Managing campaign budgets and reconciliation in line with approved media plan
Working with the creative agencies to deliver integrated campaigns
An ability to talk to all media channels, without needing to be an expert
Leading post campaign reviews
What you will need
A passion for the media industry, and a strong understanding of the media landscape
7+ years’ experience
A strong knowledge base across digital and offline channels, especially across performance (including Affiliates)
Ability to ‘speak media’ to key stakeholders with no media background
Experience in owning reporting conversations, supported by the Digital Strategist
A proven track record of strong project management with an ability to get the best out of colleagues
A preference to collaboration and team-based working
An understanding of econometrics and attribution modelling, or a desire to develop this area of their skillset
Good relationships within the marketplace
ave an attitude that embraces continuous improvement, constantly be seeking out new opportunities to test and learn both in campaigns and our processes
Financial services category experience preferred but not essential