Do you consider yourself an ambitious growth marketer that wants to be part of a fantastic growing business and be pivotal in building their brand out across the US?
This company is a pioneer in conversational commerce. This client connects the consumer directly with a sales associate offering that personal high touch shopping experience via text, chat and video, therefore growing ecommerce sales and converting customers.
As a Growth Marketer, Paid Media you will join a rapidly growing team. Reporting to the Marketing Lead, this person will own their paid media efforts.
Own the optimization and management of paid search and paid social. This includes structuring and targeting improvements, keyword and audience expansion, landing page testing, search query mining, and improvement of the bid management process
Collaborate with engineering and product to drive initiatives for impacting organic visibility of focused category keywords, site architecture, and taxonomy and content
Actively find new growth opportunities and build out an effective optimization process to quickly identify and respond to changes in performance
Pull and analyze reports and translate data into actionable changes to accelerate performance
Research and leverage SEM industry trends and competitive analysis to drive marketing strategies
Collaborate with brand, content and marketing teams - sharing performance, insights and new opportunities
Discover, vet, and test new media channels
Own additional digital channels including Paid Social, Video and Retargeting
Skills and Attributes:
2-4 years experience managing paid search accounts for SEM
Proficient with Excel (pivot tables, vlookups, basic modeling), in addition to basic competency in SQL
Detail oriented and able to set and hit aggressive project deadlines
Highly adaptable and collaborative
Able to thrive within a fast paced rapidly changing environment
Proficient with front-end (HTML/CSS/JS) is a plus