This is a key position that helps drive revenue and adoption of services by the company's programmatic partners.The ideal candidate must be able to think analytically about ways to increase the quality of impressions and ROI by using my client's suite of services in the most optimal way.
Understanding of the digital marketplace, technical aptitude and strong analytical skills are essential for this role. I am looking for a data-driven, analytically minded individual to produce and present engaging campaign analysis in order to show my client's effectiveness in increasing campaign performance.
In addition, the analyst might interface with sales, account management and product teams to improve the existing analytics dashboards in order to provide the most useful and meaningful data.
Generate and present optimization recommendations to maximize delivery of advertiser campaigns and highlight ROI for programmatic partners
Identify and quantify key challenges for campaign performance
Serve as main point of contact for programmatic reporting initiatives in local markets by providing onboarding, ongoing support, and internal maintenance
Provide support and guidance to our internal sales and account management teams, with clear and timely communication, quality deliverables, and innovative solutions
Identify patterns and proactively surface ideas to improve quality, productivity and efficiency
Who you are
1-2 years of prior analytical experience in Programmatic or biddable media within ad operations or account management
Knowledge of how to set up and optimize Programmatic media to drive improvement in campaign performance
Strong analytical skills; ability to analyze raw data, draw conclusions, and develop actionable recommendations
Excellent presentation skills (client or partner facing experience preferred)
Possess expert problem solving and decision making skills
Robust knowledge of the overall ad tech landscape (RTB or DSP experience required)
High level of proficiency with MS Excel (pivot tables, complex functions) and able to interpret and present data in an actionable way