Our client is a media agency/community for a leading financial service company. With collaboration at the heart of everything they do, they have developed a shared
vision with the client's marketing team as well as aligning their values and behaviours all of which are built on a foundation of trust and transparency.
The agency is a team of 50 specialists working across all paid, owned and earned media channels using science & creativity to drive compelling, end to end media connections across the full ecosystem of channels.
Their teams are built around discipline expertise and connected by a truly channel neutral planning and analytics team. Together they
apply a scientific approach to planning, working in tandem with deep partnerships with key creative, media, technology, and data partners.
Our client is looking for an experienced and passionate SEM Executive (Paid Search) to join the team working across their financial services client. This role will work specifically within paid search, across the Google technology stack.
The SEM Executive is responsible for the end-to-end implementation across campaigns, with the support of their manager and an executive. The main day-to-day responsibilities include campaign setup, budget management, client communication, keyword research, ad copy creation and reporting back to the client.
You will work alongside a range of digital/offline planning and implementation teams. This role is the perfect role for someone looking to deepen their understanding of SEM but is also looking for exposure to other channels and advanced technology stacks. The role also has plenty of client contact which is maintained through our very close and unique working relationship with the Westpac business.
This role reports to the SEM Manager. You will work with an SEM Coordinator as well as an SEM Director.
The role in detail:
Day-to-day trading, budget management and optimisation of the search channel
Continue to improve skill within Google Ads and Search Ads 360 to deliver the best campaign performance
Assist in the day to day management, training and career development of the Coordinator
Support the Manager and Director on requests and be pro-active in providing additional support beyond the day to day
Work with the team to maximise performance, including regular internal communication
Keep abreast of key digital search/media trends in industry press and media contact
Drive process efficiency throughout the team, seeking out new and better ways of managing workflow
Work through appropriate vendor and industry certification
Manage invoice processes with the team
Attend client WIPs and participate in meetings
Collate, prepare and manipulate data, prepare reports and capture insights from your campaigns
WHAT'S IN IT FOR YOU
Allows you to stay connected to the trading technology while having exposure to other advanced agency processes + technology
We’re completely dedicated to one client, meaning there are great opportunities to develop client relationships, as well as gaining exposure to their business beyond media
It’s a great agency to work! We are very well resourced and we all have a very positive work-life balance
A passion for the media industry and a strong understanding of the media landscape
Digital technology skills, specifically across Google and Adobe products
A willingness to work within performance planning principles and data driven planning tools
A preference to collaboration and team-based working
Strong attention to detail
Ability to collaborate with vendors in the market
Entry level experience in the digital media industry
Certification in Google Ads
Experience across relevant media technology products