VP, Global Marketing
Major Advertising Technology Brand
Ad-tech, Advertising Technology, Marketing Technology, there are hundreds of brands and technology vendors that fit into those three phrases, but how to do you tell what works, what's good and who to trust?
It comes down to facts & figures and understandably the longevity of the business. So, what if I told you that a Ad-tech business that was founded over 8 years ago, that has over 150 employees and operates out of over 10 locations globally was looking for an VP Marketing, would you be interested?
Hopefully you said yes, but if you are looking for a little more reassurance, they are completely GDPR compliant and were one of very few that weren't affected by the regulation and that's because they are ethical with their business and their tech.
So, they pretty much offer brands the opportunity to connect retail & mobile shopping, I couldn't tell you how they did it, but they've got the tech to really impact consumers throughout the whole journey!
This is a Global role, building the marketing strategy for multiple territories across Europe, US & APAC amplifying the brand and delivering on the brand message! They have a number of up and coming products that they will be looking to roll out in 2019, there is real scope to create some great work.
You'll have the support of a fantastic marketing team, based in multiple locations across Europe, who understand their individual markets and how to evolve the product further. What they do need is a strategic lead, who can give them direction and produce high end marketing strategies.
This role reports directly into the CEO based in the UK and you'll be his marketing lead. It is a very senior role, with leadership responsibilities in each office across the world.
So, what are the key skills required for this role?
Like most technology businesses, they're looking to attract brands or agencies (media), they need a confident speaker within ad-tech, who can talk confidently at industry talks & events.
It involves a number of key aspects, including; PR, Social, Events, Blogs, Website, Playbooks, Content etc.
The ability to craft story-lines that convert complex technology into simple messages that attract the right marketers to the product.
Ownership if the European marketing budget.
Evolution of the best in class talent, both from a recruitment and management standpoint.
Strong relationship builder, with the external creative agency as well as internal marketers, PR specialists and operations teams.
If this sounds like you, please get in touch now!